England Rugby, also known as Rugby Football Union, is a privately owned entity headquartered in the UK. Founded in 1871, the organization has approximately 1,120 employees and reported $300.7M in revenue as of 2025, functioning as a tier 1 media tech buyer. The company specializes in Spectator Sports, operating as the national governing body for grassroots and professional rugby in England, with 2,000 autonomous rugby clubs in its membership.

2025 Revenue

Founded

1871

Headcount

1,356

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 9, 2026, England Rugby’s Rugby Football Union (RFU) established a multi-year principal partnership with UK bank Lloyds, naming it the first official back-of-shirt partner for both the men’s and women’s senior teams. Lloyds, whose Black Horse logo will feature on team shirts and anthem jackets, also becomes England Rugby’s Official Banking Partner, providing significant investment across the sport from grassroots through elite levels. Previously, on September 8, England A confirmed an additional November fixture, with Mark Mapletoft’s side scheduled to play an Argentina XV at Bath’s Recreation Ground, marking their first meeting since the 2009 Churchill Cup. Earlier, on August 27, the RFU announced an investment of £30 million in central funding into the community game for 2026/27, part of a four-year, £120 million commitment. Overall, the community game will receive more than £34 million in investment this year, supporting areas such as safeguarding, discipline, and technology. This followed the RFU’s August 12 renewal of its partnership with Charles Tyrwhitt, which will continue outfitting the senior men’s squad and men’s pathway teams for formal events, extending a six-year collaboration.

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England Rugby (Rugby Football Union) offers 6 products in the media and telecoms services and sports industries. England Rugby (Rugby Football Union)'s product portfolio comprises of contact sports, search, social, and retail media and sports tickets, merchandise and sponsorship.
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England Rugby (Rugby Football Union)'s revenues were less than $500M in 2025. Caretta Research has split England Rugby (Rugby Football Union)'s revenue into 4 different product categories, the largest of which is matchday revenues. For full access to England Rugby (Rugby Football Union)'s revenue breakdown subscribe to Caretta Portal.
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Examples of England Rugby (Rugby Football Union)'s suppliers include Uniguest, Hudl and Catapult Group.

Example Suppliers

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England Rugby (Rugby Football Union) sells broadcasting rights of its 2 rugby Union competitions globally.

Example Sports Rights Customers

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