Sanzaar, a Privately Owned entity headquartered in Australia, was founded in 1996 and operates with approximately 20 employees. Its main product involves contact sports. The company functions as a joint venture of the Australian, New Zealand and South African Rugby Unions, serving as the body charged with running the international tournaments of the southern hemisphere, including Super Rugby and the Rugby Championship.
On August 7, 2026, Sky Sports finalized a new multi-year deal with SANZAAR to broadcast international rugby from 2026 to 2030. This agreement grants Sky exclusive rights to the inaugural Rugby’s Greatest Rivalry tour, featuring an eight-match trip by New Zealand to South Africa, beginning on Friday. This development follows earlier reports on August 5, when the UK pay-TV broadcaster extended its rights agreement with SANZAAR, the alliance of rugby union's major southern hemisphere nations, covering its national competitions and club-based Super Rugby Pacific for the five-year period. SANZAAR, representing South Africa, New Zealand, Australia, and Argentina Rugby, had previously agreed to this television rights partnership with Sky Sports on August 5, 2026, which also included the exclusive rights for the New Zealand tour. The initial agreement for international rugby rights from 2026 to 2030, encompassing the exclusive coverage of the Rugby’s Greatest Rivalry tour, was reported on August 4, 2026.
Sanzaar offers 3 products in the media and telecoms services and sports industries. Sanzaar's product portfolio comprises of contact sports and search, social, and retail media.
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Sanzaar's revenues were less than $1M in 2024. Caretta Research has split Sanzaar's revenue into 2 different product categories, the largest of which is rugby Union. For full access to Sanzaar's revenue breakdown subscribe to Caretta Portal.
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Sanzaar sells broadcasting rights of its 2 rugby Union competitions to 17 companies globally, covering 4 countries. Sanzaar's rights holders include Telefonica. Sanzaar currently holds broadcasting rights for sports competitions including rugby union.
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