Sanzaar, a privately owned entity headquartered in Australia, was established in 1996 and operates with approximately 20 employees. The company reported $740,714.0 in revenue as of 2023. As a tier 3 media tech buyer, Sanzaar functions as a joint venture of the Australian, New Zealand, and South African Rugby Unions, charged with running flagship international contact sports tournaments in the southern hemisphere, including Super Rugby and the Rugby Championship.
On March 10, 2026, tickets for the Nations Championship Finals Weekend went on sale, introducing a new format that turns the existing July and November international rugby windows into a competitive structure. Teams will form two groups of six, representing the Northern and Southern Hemispheres, vying for the title of best team globally and establishing hemisphere dominance. Earlier, on February 5, Rugby Australia boss Phil Waugh responded to former referee Mathieu Raynal's criticism of Super Rugby Pacific’s law trials for the current year, which aim to depower the scrum to speed up the game. Also on February 5, Virgin Media Television secured exclusive free-to-air Irish broadcast rights for the new Nations Championship, promising unprecedented access for fans across Ireland. This announcement coincided with the broadcaster’s coverage of the Guinness Six Nations Championship. Previously, on January 28, Rassie Erasmus indicated that a global rugby calendar is becoming increasingly likely, as World Rugby aims to achieve synergy between the northern and southern hemispheres' calendars for the first time since the game professionalized in 1995. This followed ITV’s securing of free-to-air rights for the Nations Championship in the UK on January 26, covering its first two editions this year and in 2028, with the tournament featuring the 12 strongest rugby nations.
Sanzaar offers 3 products in the sports and media and telecoms services industries. Sanzaar's product portfolio comprises of media and TV services and contact sports.
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Sanzaar's revenues were less than $1M in 2023. Caretta Research has split Sanzaar's revenue into 2 different product categories, the largest of which is rugby Union. For full access to Sanzaar's revenue breakdown subscribe to Caretta Portal.
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Sanzaar sells broadcasting rights of its 2 rugby Union competitions to 17 companies globally, covering 4 countries. Sanzaar's rights holders include Telefonica. Sanzaar currently holds broadcasting rights for sports competitions including rugby union.
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