Spindl, a privately owned company headquartered in the US, was founded in 2022 and has approximately 10 employees. The company specializes in software development, functioning as a provider of a marketing analytics platform.
Spindl launched its Wallet Targeting Agent on November 4, 2025, a tool designed to enable blockchain protocols to identify and activate high-value users and prospects across ecosystems, circumventing the need for extensive data science and cross-chain analytics expertise. This product introduction followed an exclusive interview on October 10, 2025, in which Bitget Wallet’s Chief Marketing Officer Jamie Elkaleh discussed how the company's collaboration with Spindl and Base aims to transform Web3 usage assessment. Elkaleh noted the trial's goal to move beyond standard measures like downloads and transaction counts, instead revealing true on-chain user behaviors to provide insights into discovery, engagement, and project growth. Earlier, on September 25, 2025, Bitget Wallet officially partnered with Spindl to pilot wallet-native attribution, seeking to enhance Web3 project discovery by understanding the individual behind the wallet, including their experience, intentions, and potential for long-term engagement or churn.
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