RS Group, also known as RS Public Company Limited, is a publicly owned company headquartered in Thailand. Founded in 1976, and employing approximately 310 individuals, the company reported $57.1M in revenue as of 2025. Initially focused on entertainment as a major music label and media operator, it has since transformed into a diversified commercial organization under its proprietary "Entertainmerce" business model. This model involves leveraging existing media assets, including digital TV (Channel 8) and radio (COOLfahrenheit), to drive direct-to-consumer sales for its commerce subsidiaries. These commercial units encompass RS Mall for multi-platform shopping, RS LiveWell for health and beauty products, and RS Pet All for pet wellness and retail. By integrating content creation with product distribution, RS Group utilizes its audience reach and data analytics to market and sell its house brands and partner products directly to millions of Thai consumers.
On July 8, 2026, RS Group leaders participated in a manufacturing customer panel at Agentforce World Tour London in June, discussing how manufacturers transition from AI experimentation to safe, scalable deployment alongside representatives from Forterra, Workdry, and Holcim. Previously, on July 1, 2026, Deutsche Bank upgraded its rating on RS Group to "Buy" and raised its price target to 775p from 700p. The bank indicated that RS Group's recovery pointed to a cyclical turn not yet fully priced by the market, suggesting the company is reclaiming value ahead of broader market recognition.
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