Backlight announced new capabilities for its Zype product line at IBC2025, held September 12-15 at the RAI Amsterdam. These new features, demonstrated live at booth #1.D09, aim to streamline workflows, increase content production and monetization, reduce costs, and improve content delivery across platforms. The improvements were highlighted in several company releases, emphasizing the connection between platforms to achieve these goals. Backlight also noted that media teams face pressure to deliver more content quickly without compromising quality.
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