ExoClick, a privately owned ad tech company founded in 2006 and headquartered in Spain, is part of the ExoGroup. Employing approximately 100 people, it provides real-time bidding (RTB) and programmatic advertising solutions through proprietary software, focusing on digital monetization. In 2023, the company's revenue was less than $25 million.
Several recent announcements address advertiser and publisher concerns. On an unspecified date, information was released explaining campaign approval processes, including reasons for rejection, such as "Risk of overspending," and how to resolve such issues. Another announcement, also on an unspecified date, detailed troubleshooting steps for campaigns displaying a "Won't Run" status, often due to account review processes for new advertisers. Additionally, the increasing sophistication of ad-blocking tools and their impact on publishers' revenue was discussed on an unspecified date, introducing Dynamic AdBlock Domain Rotation as a solution. Finally, a separate announcement, on an unspecified date, highlighted the impact of evolving online age verification laws on various online businesses, including those involved in advertising.
ExoClick offers 2 products in the ad tech industry. ExoClick's product portfolio comprises of RTB and programmatic.
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ExoClick's revenues were less than $25M in 2023. Caretta Research has split ExoClick's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to ExoClick's revenue breakdown subscribe to Caretta Portal.
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