OTTera is a privately owned company headquartered in the United States. Founded in 2017, the company employs approximately 60 individuals and functions as a tier 2 media tech buyer, reporting $13.5M in revenue as of 2024. The company specializes in RTB and programmatic solutions, operating as a white-label technology service provider with a focus on end-to-end streaming app development, FAST (Free Ad-supported Streaming TV) channel creation, global distribution, and video monetization. OTTera enables media brands, content owners, and publishers to build, launch, and monetize customizable OTT applications and linear streaming feeds across connected TVs, mobile devices, and web platforms. Supporting hundreds of live streaming apps and managing thousands of FAST channels globally, the company provides infrastructure that connects content creators directly to major platform operators and CE manufacturers such as Samsung, LG, Vizio, Roku, Apple TV, Pluto TV, and Sling TV.

2024 Revenue

Founded

2017

Headcount

48

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

3

News Summary:

On April 23, 2026, OTTera announced a strategic equity investment in In The Black Network (ITBN), a culture-driven platform founded by James DuBose. As part of this deal, DuBose was named President of OTTera Media Group, a newly formed entertainment division intended to house the company’s growing portfolio of streaming brands and original content initiatives. Previously, on April 16, Blavity Media Group (BMG) expanded into connected TV (CTV) advertising through a channel sales partnership with OTTera. This agreement positioned BMG as an authorized channel sales partner for OTTera’s advertising inventory, allowing brand partners to extend campaigns beyond BMG’s digital ecosystem to CTV screens in Black households across the U.S., marking the addition of CTV placements to BMG's portfolio for the first time. Earlier, on April 14, SKT Network, a music and culture platform led by hip-hop radio icons Sway Calloway and DJ King Tech, launched its new streaming application, powered by OTTera.

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OTTera offers 4 products in the ad tech and services and media tech industries. OTTera's product portfolio comprises of video processing and playout, RTB and programmatic, video business systems and user experience and devices.
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OTTera's revenues were less than $25M in 2024. Caretta Research has split OTTera's revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to OTTera's revenue breakdown subscribe to Caretta Portal.
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OTTera's customers primarily consist of media and TV services, entertainment Providers and broadcast television and radio companies. Examples of OTTera's customers include Zee Entertainment, Mometu and Runtime Media. Examples of OTTera's suppliers include FreeWheel and Spideo.

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