OTTera is a Privately Owned company headquartered in the United States. Founded in 2017, the company has an estimated 60 employees. Its primary offerings include RTB and programmatic solutions. The company operates as an OTT streaming platform.
On April 23, 2026, OTTera announced a strategic equity investment in In The Black Network (ITBN), a culture-driven platform founded by James DuBose. As part of this deal, DuBose was named President of OTTera Media Group, a newly formed entertainment division intended to house the company’s growing portfolio of streaming brands and original content initiatives. Previously, on April 16, Blavity Media Group (BMG) expanded into connected TV (CTV) advertising through a channel sales partnership with OTTera. This agreement positioned BMG as an authorized channel sales partner for OTTera’s advertising inventory, allowing brand partners to extend campaigns beyond BMG’s digital ecosystem to CTV screens in Black households across the U.S., marking the addition of CTV placements to BMG's portfolio for the first time. Earlier, on April 14, SKT Network, a music and culture platform led by hip-hop radio icons Sway Calloway and DJ King Tech, launched its new streaming application, powered by OTTera.
OTTera offers 2 products in the ad tech and services and media tech industries. OTTera's product portfolio comprises of RTB and programmatic and video business systems.
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Caretta Research has split OTTera's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to OTTera's revenue breakdown subscribe to Caretta Portal.
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OTTera's customers primarily consist of media and TV services, broadcast television and radio and entertainment Providers companies. Examples of OTTera's customers include Mometu, Runtime Media and Zee Entertainment. Examples of OTTera's suppliers include FreeWheel and Spideo.
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