News Summary:
On March 3, 2026, Mometu, an ad-supported streaming platform focused on independent cinema, launched the Mometu Short Film Showdown, a nine-month genre-based short film competition. The initiative returns 100 percent of competition-generated advertising revenue to participating filmmakers, aiming to extend the commercial life of short films beyond their festival runs. Previously, on December 16, 2025, Mometu offered a collection of contemporary romcoms, classic favorites, and holiday-themed horror films for free streaming during the holiday season. Earlier, on November 25, 2025, the platform expanded its Korean cinema catalog, adding a slate of critically acclaimed films, including festival favorites, cult classics, and award-winning titles, to meet surging U.S. demand for K-content. On June 18, 2025, Mometu elaborated on its revenue strategy in the ad-supported streaming market, emphasizing its focus on curated content, user retention, and experience, noting that nearly half of SVOD users now prefer ad-supported tiers. This followed Mometu's move on May 13, 2025, to add Lights Out Xtreme Fighting, a combat sports league, to its free ad-supported streaming TV (FAST) lineup, launching a new 24/7 channel.
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