Bundesliga International, a German state-owned company founded in 2008, manages the international aspects of the Bundesliga, Germany's premier professional football league. As of 2023, it employs approximately 50 people. The company's primary function centers on the commercialization and promotion of Bundesliga matches and related content to international audiences.
Bundesliga International announced a renewed broadcast agreement with MNC and Telkomsel in Indonesia for the 2025-26 season. MNC extended its partnership to include free-to-air broadcasts of all Borussia Mönchengladbach games for the current season. This partnership allows Indonesian fans to follow Kevin Diks, the first Indonesian player in the Bundesliga. All Borussia Mönchengladbach matches will be available free-to-air on RCTI and iNews MNC channels during the 2025-26 season as part of the wider agreement with MNC. Separately, Bundesliga International expanded its partnership with Sportradar Group to launch AI-powered data and streaming products for the betting and gaming industry before the 2025-26 season. Finally, MBC Group acquired exclusive broadcasting rights for the Bundesliga in the Middle East and North Africa for three years, starting immediately, allowing fans in the region to watch multiple Bundesliga matches free-to-air each matchday.
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