Bundesliga International, a state-owned entity headquartered in Germany, was founded in 2008 and employs approximately 50 individuals. The company reported $16.7M in revenue as of 2023. Functioning in the spectator sports sector, the organization is associated with the Bundesliga, also known as the Fußball-Bundesliga or 1. Bundesliga, which operates as a professional association football league in Germany.
On March 27, 2026, Bundesliga International and CANAL+ launched the Bundesliga Canal+ Media Academy, a new initiative designed to train aspiring sports journalists across Francophone Africa. Announced at a press conference in Paris, the program marks the latest development in their long-standing partnership, underscoring their shared commitment to talent development and fostering innovation in sports media on the continent. Previously, on March 24, 2026, Bundesliga International secured a three-year partnership with Advanced Info Service PCL (AIS) for exclusive broadcast rights in Thailand, covering the 2026/27 to 2028/29 seasons. This deal positions AIS as the "New Home of Bundesliga in Thailand," bringing all nine Bundesliga matches per matchday, along with the annual Franz Beckenbauer Supercup, to its AIS PLAY streaming platform. The agreement reinforces AIS's strategy to expand its sports content portfolio and aims to position it as a leader in Thai football.
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