Sports Illustrated is a Privately Owned company, owned by Authentic Brands Group, headquartered in the US. Founded in 1954, it employs approximately 640 individuals and functions as a tier 1 media tech buyer. The company's main product is Book and Periodical Publishing, and it is widely known as an American sports magazine.
Sports Illustrated is growing its brand on CTV, recognizing it as a key channel for media brands shifting from linear TV to streaming, with plans to build sustainable revenue streams through supply-path optimization and by linking streaming impressions to business outcomes, as discussed in an August 24, 2026 live session. Previously, in June 2026, Sports Illustrated joined The Arena Group, BuzzFeed, DMGT, and Frommer's as one of five major publishers adopting Gist's new ad format. This initiative, which utilizes Gist's white-label AI platform from ProRata, aims to create ad-supported answer engines, converting consumer questions into new ad inventory as AI transforms information discovery. Earlier, on May 29, 2026, Sofwave partnered with Sports Illustrated Swimsuit, becoming its inaugural aesthetic device partner, offering its skin lifting and muscle toning solutions within the SI Swimsuit platform.
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Sports Illustrated offers products in the media and telecoms services industry. Sports Illustrated's product portfolio comprises of search, social, and retail media.
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