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Habu
https://www.habu.com
https://www.linkedin.com/company/habu-inc/
Habu, a subsidiary of LiveRamp, is headquartered in the United States. Founded in 2018, the company employs approximately 80 individuals. It specializes in data, targeting, and identity, functioning as a provider of data clean room solutions.
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2024 Revenue
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Founded
2018
Headcount
30
Headquarters
United States
Primary Segment
Data, targeting and identity
Ownership
Privately Owned
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Habu offers products in the ad tech and services industry. Habu's product portfolio comprises of data, targeting and identity.
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Habu's revenues were less than $10M in 2024. All the revenue comes from data clean rooms, identity resolution and audience activation.
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Sep
15th
2026
05:23
M&A Activities, Emerging Tech, B2B Tag, Marketing and Promotional Activities, M&A Activities
Explaining identity graph
An identity graph is a database that records which identifiers belong to the same person or the same home. A postal address held by a retailer, an email address collected at checkout, a loyalty card number, a browser cookie, a phone's advertising ID and a television's device ID are separate strings with nothing in common.
PPC Land
Sep
14th
2026
06:30
Marketing and Promotional Activities
New Research Underscores Immediate Gains for CTV Publishers Enabling Addressability
As AI creates yet another inflection point for the ecosystem to reckon with data-driven marketing, new research shows that addressability – and the identity infrastructure that powers it – are critical drivers for advertising revenue. Joint research from LiveRamp and MediaRadar found that platforms unlocking addressability grow at double the rate of those without addressability.
LiveRamp
Sep
11th
2026
06:30
Emerging Tech, B2B Tag, Marketing and Promotional Activities
What Are Hashed Emails?: Understanding the Risks, Limitations, and Alternatives
For years, marketers and publishers have relied on third-party cookies for retargeting and monetization, overlooking the myriad problems they posed. Cookies have always raised concerns with lack of consumer consent, device addressability, and poor durability, inviting serious scrutiny and condemnation as a result.
LiveRamp
Sep
9th
2026
09:55
Emerging Tech, B2B Tag, Product Updates
Unlocking Proven Yield: The Outcome of Our Native RampID Implementation
TL;DR Native integration of LiveRamp's RampID into mobile SSP architecture delivers immediate yield growth by solving the addressability gap. iOS inventory enriched with RampID achieved a sustained 6.5% overall monetization uplift, with individual spikes surpassing 120%, while buyers drove bid increases ranging from 27.7% to 182.5%.
Start IO
Sep
9th
2026
08:22
Emerging Tech, Marketing and Promotional Activities
The RampID Illusion
About this series: The market has taken a lot on faith about LiveRamp's onboarding solution, from what it passes through to what it delivers. In this two-part series, we're testing those assumptions and unpacking what they actually mean for performance, privacy, and control.
Hightouch
Sep
9th
2026
06:30
Events, B2B Tag, Events and Conferences, Marketing and Promotional Activities
Healthcare Marketers Seek to Close the Loop from Ad Impressions to Patient Outcomes – Beet.TV
CANNES, France – Healthcare marketers have been promising to “close the loop” between advertising and patient outcomes for years. Unfortunately, that loop has often resembled a circle drawn by someone riding in the back of an ambulance.
Beet.TV
Sep
9th
2026
06:30
B2B Tag, Marketing and Promotional Activities
Erin Lutenski: Neutrality has two tests, but vendors keep answering the easy one
Buy a data platform these days and the neutrality statement all but writes itself. The catch is which question it bothers to answer. Erin Lutenski on the test that no amount of encryption can pass. Every time a holding company buys a data platform, the same ritual plays out: the trade press asks whether ‘neutral’ still applies, the platform issues reassurances, and within a year the story quietly closes until the next acquisition.
The Drum
Sep
9th
2026
00:39
Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities
Three Ways Agentic AI Is Solving Wasted Ad Spend Three Ways Agentic AI Is Solving Wasted Ad Spend
Marketers waste an estimated 35–45% of their ad budgets today—a challenge costing over $350 billion that agentic AI is beginning to turn into an opportunity. From simplifying complex campaign planning to optimizing performance against richer conversion signals, AI is giving marketers new ways to work faster, reduce waste, and make every campaign more effective.
LiveRamp
Sep
8th
2026
06:30
Emerging Tech, B2B Tag, Events and Conferences
Retail Media Impact Summit Speaker Spotlight: The Pan-European Retail Media Reality Check with LiveRamp
Ahead of our Retail Media Impact Summit , taking place on 7th October in Amsterdam , we caught up with Stanislas Lajouanie, VP, Head of Brands & Commerce Media - Europe & LATAM at LiveRamp , to hear more about their session, From Data to Decisions: The Pan-European Retail Media Maturity Check.
IAB Europe
Sep
3rd
2026
06:30
B2B Tag, Marketing and Promotional Activities
Audience Activation: What It Is and How It Works
Customer data is only as valuable as your ability to put it to work. Yet 55% of marketers say their first-party data remains completely siloed or only partially connected across systems, making it harder to turn what you know about customers into meaningful engagement.
LiveRamp
Sep
3rd
2026
05:16
Financial Results, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Financial Performance, New Offerings
LiveRamp’s (RAMP) Profits Surge Just As A Buyout Nears The Finish Line
On August 5, LiveRamp (NYSE: RAMP ) reported first-quarter fiscal 2027 results for the period ended June 30, and the numbers looked less like a company coasting toward a sale than one hitting its stride. Revenue rose 10% to $214 million, but the more striking move was further down the income statement, where operating income more than doubled.
Yahoo Finance
Sep
3rd
2026
05:15
Financial Results, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Financial Performance, New Offerings
LiveRamp’s (RAMP) Profits Surge Just As A Buyout Nears The Finish Line
On August 5, LiveRamp (NYSE: RAMP ) reported first-quarter fiscal 2027 results for the period ended June 30, and the numbers looked less like a company coasting toward a sale than one hitting its stride. Revenue rose 10% to $214 million, but the more striking move was further down the income statement, where operating income more than doubled.
Insider Monkey
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