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Habu
https://www.habu.com
https://www.linkedin.com/company/habu-inc/
Habu, a subsidiary of LiveRamp, is headquartered in the United States. Founded in 2018, the company employs approximately 80 individuals. It specializes in data, targeting, and identity, functioning as a provider of data clean room solutions.
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Founded
2018
Headcount
30
Headquarters
United States
Primary Segment
Data, targeting and identity
Ownership
Privately Owned
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Habu offers products in the ad tech and services industry. Habu's product portfolio comprises of data, targeting and identity.
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Jul
31st
2026
06:30
B2B Tag, Marketing and Promotional Activities
Is Your Cross-Media Measurement Foundation Ready for AI?
A marketer’s guide to cross-media measurement and agentic workflows As agentic AI begins to run parts of the marketing workflow itself – from discovering audiences and preparing data to interpreting performance and optimizing media – it’s become clear that AI-powered measurement is only as good as the data behind it.
LiveRamp
Jul
31st
2026
01:00
B2B Tag
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LiveRamp
Jul
30th
2026
11:30
Emerging Tech, Partnerships and Alliances, Partnerships, Marketing and Promotional Activities
Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV
Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer segments and app measurement workflows they already use across digital channels on premium TV Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, launched two new categories in its Business Partners Program: Audience and Mobile Measurement Partners.
Morningstar
Jul
30th
2026
08:35
Partnerships and Alliances, Emerging Tech, New Offerings, Partnerships, New Offerings
Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV
Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, launched two new categories in its Business Partners Program: Audience and Mobile Measurement Partners. Klaviyo, LiveRamp, and TransUnion join the platform as inaugural Audience partners, while Adjust, AppsFlyer, Branch, Kochava, and Singular are now directly integrated as Mobile Measurement Partners.
Wallstreet Online
Jul
30th
2026
06:30
Emerging Tech, B2B Tag, Marketing and Promotional Activities
RampID Powers Industry-Leading Deterministic Reach Across Omnichannel Media
In today’s AI-powered advertising landscape, fragmented data is becoming one of marketers’ biggest performance challenges. Customer journeys now span CTV, retail media, social, mobile, commerce media, and emerging AI-powered experiences – but most marketers still struggle to connect those signals into a complete, measurable customer view.
LiveRamp
Jul
30th
2026
06:30
Emerging Tech, B2B Tag, Partnerships, Product Updates
Expanding authenticated identity in CTV ad monetization in partnership with AWS tools
Marketers are increasingly turning to scalable, interoperable identity to develop a unified foundation for connecting data, activating audiences, and measuring performance everywhere customers engage. LiveRamp’s durable, interoperable identifier, RampID, helps marketers connect audiences, insights, and measurement with unmatched scale, and now comes to AWS Elemental MediaTailor.
LiveRamp
Jul
29th
2026
01:00
Emerging Tech, B2B Tag, Marketing and Promotional Activities
Mohegan Bets on Data to Win the Omnichannel Journey Mohegan Bets on Data to Win the Omnichannel Journey
Exceptional marketing runs on secure data collaborationLiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?
LiveRamp
Jul
29th
2026
01:00
B2B Tag, Marketing and Promotional Activities
SWYM.ai Drives a 57% CPA Reduction by Bridging Adtech Silos with LiveRamp SWYM.ai Drives a 57% CPA Reduction by Bridging Adtech Silos with LiveRamp
Exceptional marketing runs on secure data collaborationLiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?
LiveRamp
Jul
28th
2026
07:27
Regulatory and Legal, Regulations and Policies, Mergers and Acquisitions
Publicis Groupe's proposed acquisition of LiveRamp reviewed in Australia
( July 28, 2026, 07:52 GMT | Official Statement) -- MLex Summary: Publicis Groupe’s May 2026 agreement to fully acquire data-collaboration platform LiveRamp is being reviewed by Australia’s competition watchdog. In a statement on Tuesday, the Australian Competition & Consumer Commission said that Publicis provides data-collaboration services in Australia through Publicis’ Epsilon Data Management, which includes its Lotame division.
MLex
Jul
28th
2026
06:30
Events, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Events and Conferences
Experiential Media Networks Need Unified Buying to Scale, Says LiveRamp’s Stanichev – Beet.TV
CANNES, France – The airport screen showing a tourism ad and the hotel room product sample from a CPG brand might feel like completely different advertising experiences. But, for the consumer walking through that journey, it’s one seamless moment of attention.
Beet.TV
Jul
28th
2026
01:00
Regulatory and Legal, Mergers and Acquisitions
Publicis Groupe's proposed acquisition of LiveRamp reviewed in Australia
( July 28, 2026, 07:52 GMT | Official Statement) -- MLex Summary: Publicis Groupe’s May 2026 agreement to fully acquire data-collaboration platform LiveRamp is being reviewed by Australia’s competition watchdog. In a statement on Tuesday, the Australian Competition & Consumer Commission said that Publicis provides data-collaboration services in Australia through Publicis’ Epsilon Data Management, which includes its Lotame division.
MLex
Jul
27th
2026
08:55
Emerging Tech, Partnerships and Alliances, Partnerships
Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future
This post was created in partnership with LiveRamp and Adobe. Retail media networks have spent years acquiring customer data to better target audiences. Now, they’re thinking about the next step: how to use that data to develop relevant, personalized messages for consumers.
Adweek
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