Abstrakt, a privately owned UK company founded in 2006, provides broadcast professional services. As of 2024, the company employs approximately 10 people and reported revenues of around $1 million. While it describes itself as a creative agency offering branding, design, and digital marketing services, its core business focuses on broadcast-related professional services.
Abstrakt's Principal Digital Designer Lucy and SEO Lead Lauren will speak at the Dot All Craft CMS conference in Lisbon, Portugal, from September 23rd to 25th. Abstrakt also noted the importance of user experience (UX) in driving conversions, highlighting that poor UX negatively impacts business results. The company commented on the current trend of generic online branding, emphasizing the need for brands to create unique identities to stand out in a market saturated with AI-generated content. Abstrakt further discussed the shrinking window of opportunity to capture user attention online, advocating for digital branding that evokes emotion and meaning instantly. Finally, Abstrakt acknowledged the complexity of Craft CMS, but noted the availability of resources to assist users.
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