adjoe is a privately owned German company. Founded in 2018, it employs approximately 150 individuals and operates an RTB and programmatic platform. The company provides advertising and monetization solutions for publishers and advertisers, helping them engage their audience and scale their business. It assists advertisers in reaching users through rewarded engagement and targeting. Its proprietary technologies support publishers in their monetization strategies to create an engagement loop for users and grow revenue.
On September 18, 2026, adjoe introduced "The Mayday Framework," a centralized anomaly detection system, which has since seen the company more than double its daily active users. This growth led to an accelerated increase in the number of data slices requiring monitoring, expanding with the product of dimensions like publishers, campaigns, countries, and advertisers, rather than their sum. Previously, on September 8, KakaoPage reported achieving three times more engagement through the use of Playtime. Earlier, on September 6, Eileen Keng of adjoe highlighted the trend of entertainment applications incorporating gaming to improve user retention and revenue. Keng noted that entertainment apps traditionally rely on a single content moment for user acquisition, which often results in user churn once that moment ends, citing that only 4% of downloads typically convert into trials. This follows an August 19 report that Méliuz doubled its app engagement by integrating mobile gaming.
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