adjoe is a privately owned German company. Founded in 2018, it employs approximately 150 individuals and operates an RTB and programmatic platform. The company provides advertising and monetization solutions for publishers and advertisers, helping them engage their audience and scale their business. It assists advertisers in reaching users through rewarded engagement and targeting. Its proprietary technologies support publishers in their monetization strategies to create an engagement loop for users and grow revenue.
On August 19, 2026, Méliuz reportedly achieved a twofold increase in app engagement by integrating mobile gaming, a case study highlighted by adjoe. Previously, on August 14, adjoe explored the application of AI agents in frontend development, noting their use in over 50 production tickets. On the same day, it detailed the definition, functionality, and features of user-level promotions for 2026. This followed adjoe's introduction of Nectar Arcade on July 31, presenting it as a new approach to collecting. Earlier, on July 26, adjoe published insights on driving app engagement specifically for UK loyalty programs.
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