PropellerAds

PropellerAds

https://propellerads.com/
https://www.linkedin.com/company/propeller-ads-media/

PropellerAds, a privately owned company headquartered in Cyprus and a subsidiary of AdTech Holding, was founded in 2011 and employs approximately 180 individuals. Its main product focuses on RTB and programmatic solutions. The company functions as a Multisource Advertising Platform, providing access to traffic sources and AI-based ad-serving and optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This platform includes Demographic and Interests Targeting for audience matching, a CPA Goal pricing model for automatic bidding and optimization, and ad formats such as Push, In-Page Push, Interstitial, and Popunder, with templates for customization.

2024 Revenue

Founded

2011

Headcount

180

Headquarters

Cyprus

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On August 17, 2026, PropellerAds introduced two new AI tools to its platform: an upgraded NIKO AI and the new SSP MCP Connector. These additions aim to simplify campaign creation, management, and optimization, allowing advertisers to work directly with AI within the PropellerAds Self-Serve Platform or via their existing AI Agent. This development followed the company's August 12, 2026 announcement of a significant upgrade to its NIKO AI Agent, which expanded its capabilities across campaign creation, editing, targeting, budgeting, scheduling, creative management, and reporting. Previously, on July 27, 2026, PropellerAds rebuilt its NIKO campaign agent into a conversational co-pilot, extending chat control over targeting, bidding, creatives, and reporting for all ad formats offered. The company reported internal test results indicating that NIKO campaigns generated 2-4x more revenue compared to manual setups, though these findings have not undergone external review.

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PropellerAds offers products in the ad tech and services industry. PropellerAds's product portfolio comprises of RTB and programmatic.

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PropellerAds's revenues were less than $50M in 2024. All the revenue comes from mobile ad network.

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Aug

17th

2026

07:05

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, New Offerings

Meet the latest AI updates from PropellerAds

PropellerAds has added two new AI tools to its platform: an upgraded NIKO AI and the new SSP MCP Connector. Both are designed to make campaign creation, management, and optimization easier, giving advertisers the option to work with AI directly in the PropellerAds Self-Serve Platform or through the AI Agent they already use.

Aug

17th

2026

06:30

Marketing and Promotional Activities

How $17,523 on Paid Social with iGaming Offer Bought 15,091 Target Actions at $1.16 Each

We continue our Paid Social Traffic series! This time, we’ll show how our partner paid 3.5× more per impression than with pop traffic – but walked away with target actions 38% cheaper and 2.9× more of them.

Aug

12th

2026

11:53

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Product Updates

PropellerAds Upgrades NIKO AI Agent: A Full Campaign Co-Pilot for Advertisers

12 August 2026 – Cyprus. PropellerAds, a leading advertising technology platform has announced a major upgrade to its NIKO AI Agent. The new version retains the features advertisers already use while expanding its campaign creation, editing, targeting, budgeting, scheduling, creative management, and reporting capabilities.

Aug

12th

2026

02:15

Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, Marketing and Promotional Activities

6 AI Trends Shaping Traffic Buying. Insights from Alex Vasekin

In business, a couple of years rarely feels like enough time to change everything. And yet, that is exactly what we are witnessing today: a technological revolution reshaping how companies operate and how entire workflows are built.

Aug

8th

2026

11:16

Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Product Updates

PropellerAds says NIKO campaigns gain 2-4x revenue over manual setup

PropellerAds rebuilt its NIKO campaign agent into a conversational co-pilot on July 27, 2026, extending chat control across targeting, bidding, creatives and reporting for every ad format the network sells. The company reports internal test results that it has not opened to outside review.

Aug

7th

2026

12:57

Emerging Tech, New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

Agentic Campaign Co-Pilots

PropellerAds upgraded NIKO, its AI-powered campaign agent, into a conversational co-pilot designed to manage advertising workflows end to end. Announced on July 28, 2026, the system can create, edit, monitor and optimize campaigns through chat without requiring advertisers to use the traditional dashboard.

Aug

7th

2026

10:46

B2B Tag, Business Fraud

Two Business Models Drive Ad Fraud, and 20,790 Blocked Campaigns Reveal How Markets Shape the Threat

PropellerAds’ analysis of 20,790 campaigns blocked in Q2 2026 shows that ad fraud is shaped by local traffic economics: high-payout markets attract sophisticated attacks, while lower-cost markets enable fraud at scale. With global ad fraud losses projected to reach $170 billion by 2028, understanding these regional models is becoming essential for campaign planning.

Aug

7th

2026

04:42

Artificial Intelligence, Product Updates

NIKO AI 3.0 Is Here: Your AI Co-Pilot Got a Whole New Engine

Fast answers. Long memory. Since NIKO landed in your account this spring, it has learned quite a few tricks. It can draft and edit campaigns, handle targeting, clone setups, estimate traffic and rates — across every major format.

Aug

5th

2026

03:36

B2B Tag, Business Fraud

Postbacks Under Lock: How to Keep Your S2S Data from Getting Hijacked

Your tracker has a URL whose whole job is to be told when a conversion happens. You generated it once, pasted it into a partner’s dashboard, fired a couple of test conversions through it, and forgot about it.

Aug

4th

2026

01:34

B2B Tag, Marketing and Promotional Activities, Cybersecurity Incidents, Business Fraud

The Hijacked Ad Accounts: How Media Buyer Logins Became a Black-Market Commodity

A media buyer logs into what looks like the Google Ads homepage after a routine search. Nothing about the page feels wrong. A few clicks later, a stranger in another country owns the account, the campaigns, and whatever budget is still sitting in it.

Aug

4th

2026

01:23

Cybersecurity Incidents

Infostealer Marketing Tools: The Real Cost of a “Free” Stack

A cracked spy tool has a price. It is set by whoever packaged the installer, and it is collected from your browser. In June 2026 alone, AhnLab’s ASEC lab tracked four infostealer families (Remus, ACRStealer, LummaC2, Vidar) circulating inside cracks and keygens, pushed to the top of search results through SEO poisoning and hosted on ordinary file-sharing services like Mega and Mediafire.

Jul

31st

2026

09:09

B2B Tag, Marketing and Promotional Activities

Discover the Top GEOs Dominating the iGaming Market Right Now

This post is also available in: ES If you cannot decide which GEOs to target for your iGaming campaign right now — we’ve done the heavy lifting. Below is a shortlist of four markets that pulled the most iGaming impressions across the PropellerAds network in 2026, together with the ad formats that actually move volume there and the bids you need to reach that volume.

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