PropellerAds

PropellerAds, a privately owned company founded in 2011 and headquartered in Cyprus, is a multi-source advertising platform. Owned by AdTech Holding, it employs approximately 180 people and reported revenues under $50 million in 2023. The company offers real-time bidding (RTB) and programmatic advertising solutions, providing tools for ad serving, optimization, and audience targeting based on demographics and interests. Its services are aimed at media buyers, agencies, brand owners, and affiliate marketers, and include various ad formats such as push notifications, in-page push, interstitials, and popunders, along with customizable templates and a cost-per-acquisition (CPA) pricing model.