PropellerAds, a privately owned company headquartered in Cyprus and a subsidiary of AdTech Holding, was founded in 2011 and employs approximately 180 individuals. Its main product focuses on RTB and programmatic solutions. The company functions as a Multisource Advertising Platform, providing access to traffic sources and AI-based ad-serving and optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This platform includes Demographic and Interests Targeting for audience matching, a CPA Goal pricing model for automatic bidding and optimization, and ad formats such as Push, In-Page Push, Interstitial, and Popunder, with templates for customization.
On September 29, 2026, industry analysis differentiated PropellerAds for its focus on push and pop workflow or CPA Goal optimization, in contrast to EZmob which offers self-serve access across popunder, push, display, and native traffic formats. This evaluation followed a September 25, 2026, assessment for publishers, which cited EZmob as an alternative to PropellerAds for those seeking pop, push, display, and native monetization options, with Google AdSense recommended for conventional display. Earlier, on September 22, 2026, PropellerAds was highlighted as optimal for high-volume push GEOs in a ranking of push ad networks, a list that also named EZmob as the best overall self-serve network and RichAds for AI-driven bid automation.
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PropellerAds offers products in the ad tech and services industry. PropellerAds's product portfolio comprises of RTB and programmatic.
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PropellerAds's revenues were less than $50M in 2024. All the revenue comes from mobile ad network.
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