AdTheorentInactive

AdTheorent (Nasdaq: ADTH), a publicly owned company founded in 2012, is a US-based advertising technology firm with approximately 310 employees. A subsidiary of Cadent, AdTheorent utilizes machine learning to create and deliver advertising campaigns. Their platform, Platform A\T, incorporates predictive targeting, geospatial data analysis, audience expansion tools, and in-house creative services (Studio A\T). The company emphasizes privacy-focused practices, using non-sensitive data to build predictive models for identifying potential consumers and optimizing ad creative, aiming to improve campaign performance based on clients' specific business objectives.