AFC Ajax, publicly owned and headquartered in the Netherlands, was founded in 1900. The company employs approximately 830 individuals and reported $201.4M in revenue as of 2025. Functioning as a tier 1 media tech buyer, AFC Ajax specializes in spectator sports, operating as a Dutch football club based in Amsterdam.

2025 Revenue

Founded

1900

Headcount

1,239

Headquarters

Netherlands

Primary Segment

Spectator Sports

Ownership

Publicly Owned

News Summary:

On July 31, 2026, the club announced midfielder Kian Fitz-Jim completed a permanent move from Ajax to Torino, ending his contract at the Johan Cruyff ArenA a year early. Ajax is set to receive three million euros from the transfer, having also negotiated a sell-on percentage, following initial reports of the agreement on July 29. On July 30, Nigerian forward Tolu Arokodare expressed excitement about joining the club, calling his move to the Dutch giants a dream. This followed an agreement reached with Wolverhampton Wanderers for Arokodare on July 29. Arokodare began his career in Nigeria with Box2Box FC and later moved to European football in 2019, joining Latvian side Valmiera FC. Earlier on July 29, Ajax and FC Volendam announced that 20-year-old forward Kayden Wolff, who had previously moved from FC Volendam to Ajax in 2021, transferred to FC Volendam, though the transfer fee was not disclosed.

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AFC Ajax offers 4 products in the media and telecoms services and sports industries. AFC Ajax's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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AFC Ajax's revenues were $201.4M in 2025. Caretta Research has split AFC Ajax's revenue into 4 different product categories, the largest of which is sponsorship and merchandise, which represents 96% of AFC Ajax's revenue.
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Examples of AFC Ajax's suppliers include Vislink Technologies, Varnish Software and Azerion.

Example Suppliers

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