AFC Ajax

AFC Ajax

http://www.ajax.nl
https://www.linkedin.com/company/afc-ajax/

AFC Ajax, a publicly owned company based in the Netherlands, was founded in 1900 and operates with an estimated 1240 employees. The company reported $201.4M in revenue as of 2025 and functions as a tier 1 media tech buyer. It specializes in spectator sports, specifically operating as a Dutch football club based in Amsterdam.

2025 Revenue

Founded

1900

Headcount

1,239

Headquarters

Netherlands

Primary Segment

Spectator Sports

Ownership

Publicly Owned

News Summary:

On September 2, 2026, AFC Ajax announced the loan signing of Simon Adingra, a 24-year-old forward and former Africa Cup of Nations Best Player, from Premier League club Sunderland. The agreement includes an option for Ajax to purchase the Ivorian on a permanent basis. This move followed reports on September 1 that Adingra was set to join Ajax, alongside defender Thilo Kehrer from Monaco, as the Netherlands' transfer window approached its closure. These potential additions are part of a significant transformation under technical director Jordi Cruyff, with Ajax completing nine signings this summer. These include Sofyan Amrabat on a free transfer and Viktor Tsygankov for €4 million from Girona, both joining in the preceding week. Earlier, on August 31, Ajax withdrew from the race to sign Azzedine Ounahi, despite having reached a verbal agreement with the player. On August 30, Sofyan Amrabat revealed details of his transfer to Ajax, stating that communication with the club's sporting director Jordi Cruyff commenced in April.

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AFC Ajax offers 4 products in the media and telecoms services and sports industries. AFC Ajax's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.

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AFC Ajax's revenues were $201.4M in 2025. Caretta Research has split AFC Ajax's revenue into 4 different product categories, the largest of which is sponsorship and merchandise, which represents 96% of AFC Ajax's revenue.

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Sep

15th

2026

07:36

Yves Bissouma finally has a new club 97 days after Tottenham exit announcement

Yves Bissouma, who had an unceremonious end to his time at Tottenham, is about to sign for a prestigious European club. Spurs made wholesale changes to the squad over the summer, not only bringing 10 players through the door, but also faciliating double-digit exits.

Sep

15th

2026

04:35

Partnerships and Alliances, B2B Tag, Partnerships

Oxford United owner in Indonesia FA partnership with Ajax

The Yellows majority shareholder, who is also Minister for Youth and Sports in the Indonesian government, recently confirmed an agreement between Dutch giants Ajax and Indonesia's national football association. The agreement will see the rollout of a nationwide programme that aims to develop footballer in Indonesia based on the Ajax coaching philosophy.

Bicester Advertiser

Sep

13th

2026

18:55

Partnerships and Alliances, B2B Tag, Partnerships

PSSI sign collab with Ajax

JAKARTA (14 September 2026) – The FA of Indonesia (PSSI) have entered into a football collaboration with foremost Dutch club AFC Ajax to support player and coach development in Indonesia that adopts Ajax’s coaching philosophy and methods.

Asean Football Federation

Sep

9th

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

Highlights Fortuna Sittard - Ajax | Big win in Sittard

Ajax and Indonesian Football Association sign football partnership Ajax and Persatuan Sepak Bola Seluruh Indonesia (PSSI), Indonesia's national football association, announce a football partnership agreement. As part of this partnership, Ajax and PSSI will roll out a nationwide programme giving footballers across Indonesia the opportunity to develop in the Ajax way.

Sep

2nd

2026

10:51

Ajax announce loan signing of Simon Adingra

Former Africa Cup of Nations Best Player, Simon Adingra, has moved on loan again after the Ivorian's signing was announced by Dutch giants AFC Ajax from Premier League club Sunderland on Wednesday. The 24-year-old joins with Ajax having an option to purchase the forward on a permanent basis.

Pan Africa Football

Sep

1st

2026

07:14

Sunderland winger Adingra set to join Ajax on loan with option to buy

Ajax have undergone a massive transformation under technical director Jordi Cruyff, with the Amsterdam giants already completing nine signings this summer window. Last week alone, Sofyan Amrabat and Viktor Tsygankov joined the club. With the Netherlands' transfer window closing on Wednesday, Ajax are pushing to get more deals done and are reportedly set to sign two players: winger Simon Adingra from Sunderland and defender Thilo Kehrer from Monaco.

Sep

1st

2026

07:05

Simon Adingra and Thilo Kehrer set to join Ajax ahead of deadline day

Ajax have undergone a massive transformation under technical director Jordi Cruyff, with the Amsterdam giants already completing nine signings this summer window. Last week alone, Sofyan Amrabat (free transfer) and Viktor Tsygankov (€4M from Girona) joined Ajax.

Aug

31st

2026

14:05

B2B Tag, Tenders and Contracts

Ajax withdraws from Ounahi deal as Panathinaikos push to secure him

Azzedine Ounahi's future has taken a new turn as Ajax have decided to withdraw from the race to sign him, despite reaching a verbal agreement with the player, according to the latest information coming from the Netherlands and Spain.

Aug

30th

2026

13:17

B2B Tag, Tenders and Contracts

Amrabat Reveals Ajax Transfer Details and Readiness to Compete

Moroccan international Sofyan Amrabat has revealed new details regarding his transfer to Ajax Amsterdam, explaining that his communication with the club's sporting director, Jordi Cruyff, began last April and continued over the past months, culminating in the completion of his move to the team.

Aug

30th

2026

13:04

B2B Tag, Tenders and Contracts

Ajax seal top deal: this is the total amount Regeer brings in | Goal.com

Ajax reached a definitive agreement with Werder Bremen over Youri Regeer on Sunday evening, De Telegraaf confirm, following the Algemeen Dagblad. The 23-year-old midfielder has been cleared to travel to Germany for his medical, after which the loan move must be wrapped up as quickly as possible.

Aug

30th

2026

10:18

Míchel Sánchez announces transfer: 'It is one hundred per cent certain that he is coming to Ajax' | Goal.com

Ajax will still bring in a new left winger before the summer transfer window shuts. Head coach Míchel Sánchez made that clear on Sunday before the away game against Telstar, insisting the Amsterdam club will definitely do business in that position.

Aug

30th

2026

06:30

B2B Tag, Tenders and Contracts

Amrabat is an Ajax player: 'Cruijff's words were flattering'

Ajax signs Sofyan Amrabat Ajax has reached an agreement with Sofyan Amrabat. The defensive midfielder has signed a contract in Amsterdam that takes immediate effect and runs until June 30, 2028. The Morocco international joins Ajax as a free agent after reaching an agreement earlier this Saturday with his former club Fenerbahçe to terminate his existing contract.

Examples of AFC Ajax's suppliers include Vislink Technologies, Azerion and Varnish Software.

Example Suppliers

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