AFTV, a privately owned company headquartered in the United Kingdom, was founded in 2012 and employs approximately 60 individuals. The company operates as a football fan channel, leveraging search, social, and retail media to engage with football enthusiasts.
Robbie Lyle, founder of AFTV, has recently visited UK universities including the London School of Economics, Oxford, and Cambridge, using the AFTV platform to discuss topics beyond football. Through this spotlight, he formed DR Sports and the umbrella company Global Fan Network (GFN) to broaden fan media's reach. This follows a period on October 12, 2025, when rumors circulated about AFTV's potential demise, with at least three contributors announcing on social media that they would no longer appear on the YouTube channel.
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