Allianz Direct

Allianz Direct, a privately owned company headquartered in Germany, operates as a digital-first insurance company and a direct-to-consumer (D2C) business-to-consumer (B2C) subsidiary of the global financial services conglomerate Allianz SE. Founded in 2018 through the corporate restructuring and rebranding of AllSecur Deutschland AG, the company employs approximately 1010 individuals. Functioning as an agile pan-European digital insurer, it services markets including Germany, the Netherlands, Italy, and Spain. Positioned internally as a technology company operating with a banking and insurance license, its workforce is heavily oriented toward software engineering, data analytics, and user experience design. The company leverages an integrated cloud architecture and automated data telemetry to bypass traditional broker networks, providing customers with direct, algorithmic processing of automated personal line portfolios that encompass motor vehicle liability, comprehensive car insurance, home and contents insurance, personal liability, and travel insurance coverage. By focusing on full API integration and data-driven premium calculations, the platform serves as Allianz Group’s primary vehicle for capturing digital-native consumers and scaling direct, high-efficiency insurance assets across the European union marketplace.