American Spirit Media, a privately owned company headquartered in the US, founded in 2003 and identified as a tier 1 media tech buyer, is a broadcasting company specializing in broadcast television and radio, owning television stations in six cities across the United States.
Gray Media, owner of WECT, agreed to acquire six television stations from American Spirit Media for $50 million on July 17, 2026. This acquisition notably includes Wilmington's Fox affiliate WSFX-TV (channel 26), a station WECT had co-managed for years. Previously on July 13, Gray Media detailed the stations it would acquire, stating the deal expands its presence across regional markets in Toledo, Ohio; Jackson, Mississippi; Wilmington, North Carolina; Columbus, Georgia; Wichita Falls, Texas; and Lake Charles, Louisiana. The company first announced its agreement to purchase American Spirit Media's six television stations for $50 million on July 1, building on long-standing relationships between Gray and the stations.
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American Spirit Media offers 2 products in the media and telecoms services industry. American Spirit Media's product portfolio comprises of broadcast television and radio.
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