Aprimo, a privately owned US company founded in 1998, develops and provides software for content operations and digital asset management. Employing approximately 310 people, the company's products are designed to support marketing teams in creating and delivering personalized, multi-channel marketing experiences across various platforms.
Prabhakar Gopalan serves as Chief Operating Officer. On June 3rd, 2025, CEO Erik Huddelston participated in a discussion with bp and Wells Fargo leaders about using AI to improve content operations. A webinar on the future of marketing work with AI agents was held, featuring Aprimo and AVP experts. From June 3–5, 2025, Aprimo had a presence at ContentCon 2025 in Chicago. On May 7th, 2025, at MoMA in New York, a session explored how AI is impacting cultural institutions' content operations.
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