Aprimo

News Summary:

On April 1, 2026, Aprimo highlighted that omnichannel digital asset management (DAM) is crucial for consistent customer experience, stating that brands unifying content operations across channels retain more customers, generate higher revenue, and build stronger loyalty, with strong omnichannel strategies retaining 89% of customers compared to 33% for those with weak cross-channel integration. Earlier, on March 30, Aprimo discussed the readiness of generative AI DAM platforms for modern workflows, noting that most were not built for the volume, velocity, and governance demands of generative AI content, and referencing a McKinsey survey indicating 62% of organizations experiment with AI agents but nearly two-thirds haven't scaled AI across the enterprise. On March 25, Aprimo detailed how DAM solutions facilitate localizing brand messaging across global markets, enabling enterprise brands to achieve up to 33% revenue increases through consistent presentation while adapting content regionally via centralized hubs. This followed two customer implementations announced on March 18: Sanitarium centralized its digital asset management with Aprimo, establishing a content hub that improved asset access, strengthened governance, and increased efficiency across teams and partners. Simultaneously, UNICEF Australia scaled its content operations by implementing Aprimo DAM, branded "DASH," to centralize digital assets, improve access to critical content, and reduce administrative overhead.