Apsara Media Services

Apsara Media Services, also known as AMS and Apsara Media Group, is a privately owned company headquartered in Cambodia. As a tier 1 media tech buyer, the company was founded in 1996 and operates with approximately 40 employees, primarily focused on broadcast television and radio. Functioning as a legacy media conglomerate, Apsara Media Services was originally established by H.E. Say Chhum, a figure in the Cambodian People's Party (CPP), as a traditional broadcast entity to operate Apsara TV 11 and Apsara Radio. The group has since evolved into a diversified modern enterprise. Its core mission involves serving as a national pillar for information, education, and the preservation of Khmer culture. The group is notable for its strategic programming choices, such as prioritizing Korean, Indian, and Chinese dramas over Thai content to diversify Cambodian cultural consumption, and for its close ties to the state, which provides it with institutional influence.