Apsara Media Services

Apsara Media Services, also known as AMS and Apsara Media Group, is a privately owned entity headquartered in Cambodia. Founded in 1996 by H.E. Say Chhum, a senior figure in the Cambodian People's Party (CPP), with approximately 40 employees, the company reported $18.1M in revenue as of 2023. The company specializes in broadcast television and radio, functioning as a tier 2 media tech buyer. Originally established as a traditional broadcast entity to operate Apsara TV 11 and Apsara Radio, it has transformed into a diversified modern enterprise. Its core mission focuses on serving as a national pillar for information, education, and the preservation of Khmer culture. The company's operational history includes strategic programming choices, such as prioritizing Korean, Indian, and Chinese dramas over Thai content to diversify Cambodian cultural consumption, alongside close ties to the state that provide institutional influence.