Ascot Racecourse (Royal Ascot)

http://www.ascot.com
https://www.linkedin.com/company/ascot-racecourse/

Ascot Racecourse, also known as Royal Ascot, is a privately owned organization headquartered in the UK. Founded by Queen Anne in 1711 and employing approximately 370 individuals, the company operates as a tier 3 media tech buyer. It reported $140.0M in revenue as of 2024. The company specializes in spectator sports, primarily known for operating the Royal Ascot races.

2024 Revenue

Founded

1711

Headcount

367

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On January 20, 2026, Ascot Racecourse reported on its premiere of the world's first live ultra-high-resolution immersive broadcast of a horse racing event, which delivered real-time pictures with exceptional depth, clarity, and realism. This groundbreaking broadcast, a milestone for live sports coverage, involved a collaboration with partners Ateme, RaceTech, Focal Point VR, and Bluebell Opticom. They supported the demonstration by assisting with encoding, capture, connectivity, and on-site deployment to provide a live immersive real-time sports broadcasting experience for selected VIP guests. News earlier on January 19, 2026, detailed that the debut of this ultra-high-resolution immersive broadcast occurred on Saturday, January 17, at the prestigious Ascot Racecourse.

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Ascot Racecourse (Royal Ascot) offers 4 products in the sports and media and telecoms services industries. Ascot Racecourse (Royal Ascot)'s product portfolio comprises of sports tickets, merchandise and sponsorship, riding and animal sports and media and TV services.

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Ascot Racecourse (Royal Ascot)'s revenues were less than $250M in 2024. Caretta Research has split Ascot Racecourse (Royal Ascot)'s revenue into 4 different product categories, the largest of which is horse racing. For full access to Ascot Racecourse (Royal Ascot)'s revenue breakdown subscribe to Caretta Portal.

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Jan

20th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Ascot Racecourse, Focal Point VR, and Ateme Collaborate to Deliver Live Immersive Video Stream for Horse Racing

Live sports broadcasting reached a new milestone last Saturday at the Ascot Racecourse with the debut of the world’s first live ultra-high-resolution immersive broadcast of a horse racing event, delivered in real time with heightened depth, clarity, and realism.

Sports Video Group

Jan

20th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Ascot Hosts World-First Live Ultra-High-Resolution Immersive Horse Racing Broadcast

Ascot Hosts World-First Live Ultra-High-Resolution Immersive Horse Racing Broadcast Live sports coverage took a major step forward on Saturday as Ascot Racecourse premiered what organisers say is the world's first live ultra‑high‑resolution immersive broadcast of a horse racing event, delivering real‑time pictures with exceptional depth, clarity and realism.

4RFV UK

Jan

20th

2026

10:46

Emerging Tech, B2B Tag

Ateme supports live, UHR immersive horse racing broadcast at Ascot

Ascot Racecourse in England has conducted the first live ultra-high-resolution immersive broadcast of a horse racing event in the world. The showcase was supported by Ateme, RaceTech, Focal Point VR and Bluebell Opticom - helping with encoding, capture, connectivity and on-site deployment. The demonstration provided a live, immersive, real-time sports broadcasting experience for selected VIP guests on race day.

Telecompaper

Jan

20th

2026

03:48

Partnerships and Alliances, Emerging Tech, B2B Tag

Ultra‑High‑Resolution Immersive Horse Racing

Ascot Racecourse, Racetech, Ateme, Focal Point VR and Bluebell collaborate to deliver a groundbreaking live immersive video stream for horse racing Ascot, UK – January 20, 2026 – Live sports broadcasting reached a new milestone last Saturday at the prestigious Ascot Racecourse with the debut of the world’s first live ultra-high-resolution immersive broadcast of a horse racing event, delivered in real time with unprecedented depth, clarity, and realism.

Ateme

Jan

19th

2026

23:18

Partnerships and Alliances, Emerging Tech, B2B Tag

Ascot Racecourse, Racetech, Ateme, Focal Point VR and Bluebell collaborate to deliver a live immersive video stream for horse racing

Live sports broadcasting reached a new milestone last Saturday (17 January) at the prestigious Ascot Racecourse with the debut of the world’s first live ultra-high-resolution immersive broadcast of a horse racing event, delivered in real time.

SVG Europe

Dec

9th

2025

05:01

Awards and Recognitions, B2B Tag

Shortlists announced for the 2026 Thoroughbred Industry Employee Awards

Sixty people remain in contention for prizes at the 2026 Thoroughbred Industry Employee Awards after the shortlists were announced. The winners of the awards, sponsored by Godolphin, will be crowned in the final at Ascot on February 23.

Racing Post

Dec

8th

2025

18:30

B2B Tag

Shortlists revealed for 2026 Thoroughbred Industry Employee Awards, sponsored by Godolphin

The shortlists have been announced today for the 2026 Thoroughbred Industry Employee Awards, sponsored by Godolphin. Following an extensive and highly competitive round of judging, the expert panel has agreed a shortlist of 10 individuals in each of the six award categories.

Godolphin UAE

Nov

28th

2025

18:38

Events, B2B Tag

Michelin stars, new experiences, and unbeatable food: Sodexo Live! reveals its line-up for Royal Ascot 2025

With less than a week to go, Sodexo Live! the official catering supplier to Ascot Racecourse, has unveiled what racegoers can expect at Royal Ascot 2025 – an iconic week where world-class racing meets exceptional hospitality.

Sodexo Live!

Nov

21st

2025

18:30

B2B Tag

Ascot crowned 2025 RCA Showcase Champion Racecourse

Ascot Racecourse has been crowned the RCA Showcase Champion Racecourse at the 14th annual RCA Showcase Awards, held in partnership with Great British Racing, Future Ticketing, Racing Foundation and Racing Together, and by doing so has become the first racecourse to be awarded this ultimate accolade on three separate occasions.

Pitchcare

Nov

2nd

2025

18:30

Partnerships and Alliances, CT_Monitor Company, Sports Rights Updates

NBC Sports Strikes Multi-Year U.S. Rights Extension with Royal Ascot

NBC Sports and Ascot Racecourse, Berkshire, England, home to the Royal Meeting — one of the most prestigious horse racing meets in the world — reaches a multi-year agreement to extend NBC Sports’ exclusive United States media rights to the event through 2028.

Sports Video Group

Oct

31st

2025

08:47

Partnerships and Alliances, Sports Rights Updates, CT_Monitor Company

NBC Sports And Royal Ascot Partner On Multi-Year Media Rights Extension

NBC Sports and Ascot Racecourse, home to the Royal Meeting have reached a multi-year agreement to extend NBC Sports's exclusive United States media rights to the event through 2028, the network said in a press release on Friday.

Thoroughbred Daily News

Oct

26th

2025

08:01

Bankruptcy, CT_Monitor Company

Betting Tax Rise Could Hit British Racing Hard, Warns Ascot

Horse racing faces a serious financial challenge if the government moves ahead with plans to raise betting taxes. Ascot Racecourse, one of the country’s most recognisable sporting venues, has warned that an increase could deal a £66 million blow to the industry and threaten thousands of jobs.

Coventry Observer

Ascot Racecourse (Royal Ascot) sells broadcasting rights of its horse racing competitions to 8 companies globally, covering 6 countries. Ascot Racecourse (Royal Ascot)'s rights holders include Virgin Media O2.