Ascot Racecourse (Royal Ascot)

http://www.ascot.com
https://www.linkedin.com/company/ascot-racecourse/

Ascot Racecourse, also known as Royal Ascot, is a privately owned organization based in the United Kingdom. Founded by Queen Anne in 1711, this British horse racing organization is primarily known for operating the Royal Ascot races, focusing on spectator sports. The company employs approximately 500 individuals and reported $151.5M in revenue as of 2025.

2025 Revenue

Founded

1711

Headcount

491

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Ascot Racecourse's rooftop solar installation generated 63,000 kWh in its first month of operation by September 3, 2026, preventing an estimated eight tonnes of CO₂e emissions. Previously, on August 9, the racecourse hosted the 2026 Dubai Duty Free Shergar Cup, celebrating a partnership with Dubai Duty Free that extends back to the turn of the century. Earlier, on July 20, Ascot announced the 2027 King George race will run for a prize purse of £2.5 million, coinciding with the release of its financial results for the 12 months ending December 2025. During this period, turnover increased by 4.8% to a record £118.6 million, driven by strong performances across hospitality, retail, catering, admissions, and sponsorship. This followed the Royal Ascot 2026 festival, held from June 16-20, where bookmakers reportedly faced losses due to a series of "punter-friendly results."

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Ascot Racecourse (Royal Ascot) offers 4 products in the media and telecoms services and sports industries. Ascot Racecourse (Royal Ascot)'s product portfolio comprises of riding and animal sports, search, social, and retail media and sports tickets, merchandise and sponsorship.

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Ascot Racecourse (Royal Ascot)'s revenues were less than $250M in 2025. Caretta Research has split Ascot Racecourse (Royal Ascot)'s revenue into 4 different product categories, the largest of which is horse racing. For full access to Ascot Racecourse (Royal Ascot)'s revenue breakdown subscribe to Caretta Portal.

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Sep

14th

2026

07:30

Corporate Restructuring, B2B Tag, Business Restructuring, Management Changes

Ascot Realigns U.S. Business With New Regional Leadership and Product Structure - ProgramBusiness

Ascot has announced changes to its U.S. operating and distribution model, including a new regional leadership team, an expanded North America distribution role, and the consolidation of seven U.S. business segments into five product verticals. The changes are designed to more closely align underwriting expertise and regional leadership around the exposures, geographies, and client segments Ascot serves.

Programbusiness

Sep

14th

2026

06:30

Corporate Restructuring, B2B Tag, Business Restructuring

Ascot reshapes US business with revised product verticals

Ascot has reshaped its US operating and distribution model, consolidating seven business segments into five product verticals and introducing a new regional leadership structure as it positions for its next growth phase.

Intelligent Insurer

Sep

6th

2026

06:30

B2B Tag

Ascot eyes bigger reinsurance role but will not chase the market

Ascot has spent 25 years building its reputation as a specialty underwriter. Marc Amen, its North America CEO, wants the next few to make it a much bigger force in the wider reinsurance market.

Intelligent Insurer

Sep

3rd

2026

06:30

ESG, B2B Tag, Sustainability Initiatives

Ascot solar project powers ahead as electrification delivers early benefits

63,000 kWh generated in first month as Ascot solar project delivers immediate results Just one month after being energised, Ascot Racecourse's landmark rooftop solar installation has already generated around 63,000 kWh of renewable electricity, preventing around eight tonnes of CO₂e emissions.

SSE UK

Aug

9th

2026

06:37

Events, B2B Tag, Events and Conferences

Osborne lifts Dubai Duty Free Shergar Cup for Team Great Britain & Ireland

With a line-up widely regarded as the best ever in the history of the event, Dubai Duty Free celebrated a partnership with Ascot Racecourse that extends to the turn of the century in fine style at the 2026 edition of the Dubai Duty Free Shergar Cup on Saturday.

Khaleej Times

Jul

20th

2026

06:30

Events, Financial Results, B2B Tag, Financial Performance, Events and Conferences

2027 King George to be run for £2.5million as Ascot reveal financial results

Ascot announced the news on the Monday of race week for this year’s renewal as they unveiled their financial results for the 12 months ending December 2025. Turnover increased by 4.8% to a record £118.6 million, driven by strong performances across hospitality, retail catering, admissions and sponsorship.

Sporting Life

Jun

26th

2026

01:00

Events, B2B Tag

Royal Ascot 2026: was it worth it for the bookies?

Bookmakers who attended last week’s Royal Ascot festival may well be licking their wounds after a myriad of ‘punter-friendly results’ at this year’s meeting. The world-renowned, five-day horse racing extravaganza took place from 16-20 June in the blistering Berkshire heat – for the most part anyway – with Ombudsman, Scandinavia and Giovelotto coming out trumps to name a few.

SBC News

Jun

25th

2026

01:00

ESG, B2B Tag

Ascot Racecourse Advances Sustainability with Major Solar Rooftop Lease – Global Legal Chronicle

Field Seymour Parkes LLP has advised Ascot Racecourse.Ascot Racecourse has taken a major step in its sustainability initiatives with the grant of a new lease and…

Global Legal Chronicle

Jun

15th

2026

10:44

Events, B2B Tag

‘Nationally Significant Economic Asset’: New Report Details Economic Impacts Of Royal Ascot Meeting

Ahead of Royal Ascot 2026, which takes place from 16th-20th June, a new report compiled by the University of Reading and New Horizon Economics has highlighted the significant economic impact of Ascot Racecourse both nationally and internationally.

Paulickreport

Jun

15th

2026

08:30

Events, B2B Tag

Royal Ascot worth £140m to UK economy

This year’s Royal Ascot festival is set to be worth £140m to the UK economy as fans flock to Berkshire for top level flat racing. Around 300,000 fans are expected to attend over the five days of horse racing, which starts tomorrow afternoon, with 38,000 hospitality covers to be served by over 30 Michelin starred chefs.

City AM

Jun

15th

2026

05:50

Partnerships and Alliances, B2B Tag

Royal Ascot hits global screens and gallops into 180 territories

Ascot Racecourse has secured broadcast coverage and distribution agreements with 30 networks to broadcast Royal Ascot across 180 territories. The five day event has been delivered globally by sports and media rights agency HBA Media. Ascot Racecourse has partnered with Australian free to air broadcaster Channel 7 in an agreement to broadcast the full world feed on its linear and digital channels, reaching over 17m homes.

Sport Industry

Jun

15th

2026

01:00

ESG, B2B Tag

Panel Solar Array to Offset 9% of Electricity Use

Ascot Racecourse has taken a significant step in its efforts to cut emissions with the installation of a major new rooftop solar array, delivered with SSE Energy Solutions and Ortus Energy. The rooftop solar system–which is scheduled for final grid connection and electrification early summer–will help Ascot with its ambition to be one of the most sustainable sporting venues in the world.

Environment+Energy Leader

Ascot Racecourse (Royal Ascot) has suppliers like Bose Professional.

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Ascot Racecourse (Royal Ascot) sells broadcasting rights of its 2 sponsorship and merchandise and horse racing competitions to 21 companies globally, covering 9 countries. Ascot Racecourse (Royal Ascot)'s rights holders include ESPN.