Ascot Racecourse (Royal Ascot)

http://www.ascot.com
https://www.linkedin.com/company/ascot-racecourse/

Ascot Racecourse, also known as Royal Ascot, is a privately owned organization headquartered in the UK. Founded in 1711 by Queen Anne, the organization has approximately 370 employees and reported $140.0M in revenue as of 2024. The organization specializes in spectator sports, functioning as a British horse racing organization operating the Royal Ascot races.

2024 Revenue

Founded

1711

Headcount

491

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Ascot announced on July 20, 2026, that the 2027 King George race will offer £2.5 million in prize money, coinciding with the release of its financial results for the 12 months ending December 2025. The racecourse reported a 4.8% increase in turnover, reaching a record £118.6 million, driven by strong performances across hospitality, retail, catering, admissions, and sponsorship. Previously, following the Royal Ascot festival held from June 16-20, bookmakers reportedly faced "punter-friendly results" due to several favored outcomes, including wins by Ombudsman Scandinavia and Giovelotto. On June 25, Ascot Racecourse advanced its sustainability initiatives by granting a new lease for a major solar rooftop. This followed the release of a report on June 15 by the University of Reading and New Horizon Economics, which highlighted Royal Ascot's significant national and international economic impact. Earlier on June 15, projections estimated that the 2026 Royal Ascot festival would contribute £140 million to the UK economy, anticipating approximately 300,000 attendees over five days, with 38,000 hospitality covers served by over 30 Michelin-starred chefs.

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Ascot Racecourse (Royal Ascot) offers 4 products in the media and telecoms services and sports industries. Ascot Racecourse (Royal Ascot)'s product portfolio comprises of riding and animal sports, sports tickets, merchandise and sponsorship and search, social, and retail media.

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Ascot Racecourse (Royal Ascot)'s revenues were less than $250M in 2024. Caretta Research has split Ascot Racecourse (Royal Ascot)'s revenue into 4 different product categories, the largest of which is horse racing. For full access to Ascot Racecourse (Royal Ascot)'s revenue breakdown subscribe to Caretta Portal.

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Jul

20th

2026

06:30

Events, Financial Results, B2B Tag, Financial Performance, Events and Conferences

2027 King George to be run for £2.5million as Ascot reveal financial results

Ascot announced the news on the Monday of race week for this year’s renewal as they unveiled their financial results for the 12 months ending December 2025. Turnover increased by 4.8% to a record £118.6 million, driven by strong performances across hospitality, retail catering, admissions and sponsorship.

Sporting Life

Jun

26th

2026

01:00

Events, B2B Tag

Royal Ascot 2026: was it worth it for the bookies?

Bookmakers who attended last week’s Royal Ascot festival may well be licking their wounds after a myriad of ‘punter-friendly results’ at this year’s meeting. The world-renowned, five-day horse racing extravaganza took place from 16-20 June in the blistering Berkshire heat – for the most part anyway – with Ombudsman, Scandinavia and Giovelotto coming out trumps to name a few.

SBC News

Jun

25th

2026

01:00

ESG, B2B Tag

Ascot Racecourse Advances Sustainability with Major Solar Rooftop Lease – Global Legal Chronicle

Field Seymour Parkes LLP has advised Ascot Racecourse.Ascot Racecourse has taken a major step in its sustainability initiatives with the grant of a new lease and…

Global Legal Chronicle

Jun

15th

2026

10:44

Events, B2B Tag

‘Nationally Significant Economic Asset’: New Report Details Economic Impacts Of Royal Ascot Meeting

Ahead of Royal Ascot 2026, which takes place from 16th-20th June, a new report compiled by the University of Reading and New Horizon Economics has highlighted the significant economic impact of Ascot Racecourse both nationally and internationally.

Paulickreport

Jun

15th

2026

08:30

Events, B2B Tag

Royal Ascot worth £140m to UK economy

This year’s Royal Ascot festival is set to be worth £140m to the UK economy as fans flock to Berkshire for top level flat racing. Around 300,000 fans are expected to attend over the five days of horse racing, which starts tomorrow afternoon, with 38,000 hospitality covers to be served by over 30 Michelin starred chefs.

City AM

Jun

15th

2026

05:50

Partnerships and Alliances, B2B Tag

Royal Ascot hits global screens and gallops into 180 territories

Ascot Racecourse has secured broadcast coverage and distribution agreements with 30 networks to broadcast Royal Ascot across 180 territories. The five day event has been delivered globally by sports and media rights agency HBA Media. Ascot Racecourse has partnered with Australian free to air broadcaster Channel 7 in an agreement to broadcast the full world feed on its linear and digital channels, reaching over 17m homes.

Sport Industry

Jun

15th

2026

01:00

ESG, B2B Tag

Panel Solar Array to Offset 9% of Electricity Use

Ascot Racecourse has taken a significant step in its efforts to cut emissions with the installation of a major new rooftop solar array, delivered with SSE Energy Solutions and Ortus Energy. The rooftop solar system–which is scheduled for final grid connection and electrification early summer–will help Ascot with its ambition to be one of the most sustainable sporting venues in the world.

Environment+Energy Leader

Jun

11th

2026

11:37

ESG, B2B Tag

Ascot weighs in with 1200

Ascot Racecourse has installed more than 1,200 solar panels on its Grandstand roof, in a 608 kWp installation, expected to deliver 569,000 kWh of renewable electricity a year. Felicity Barnard, Chief Executive of Ascot Racecourse, said: This installation is a significant milestone for Ascot.

elementalLONDON

Jun

11th

2026

01:00

Management Changes, B2B Tag

People Moves: Andersen to Lead Nationwide Agribusiness Distribution; Ascot Names Eppers Group Chief Investment Officer; Baron Joins Zurich as US Head of Energy

Andersen named leader of Nationwide Agribusiness Distribution and Underwriting Nationwide named Nick Andersen as the new leader of agribusiness distribution and underwriting, following Dirk Pollitt’s retirement. Effective July 1, Andersen will lead Nationwide’s farm, ranch and commercial agribusiness sales and underwriting teams and oversee operational work that influences business performance.

Insurance Journal

Jun

10th

2026

01:30

Events, Sports Rights Updates, B2B Tag

Ascot CEO on Royal meet, pooling media rights and the best of Britain

The chief executive of Ascot Racecourse has suggested major horse racing meets could pool their media rights to compete with rival sports. The 300-year-old Royal Ascot festival returns to Berkshire next week with record prize money and 300,000 fans expected over five days of racing.

City AM

Jun

10th

2026

01:30

Sports Rights Updates, B2B Tag

Ascot CEO on Royal meet, pooling media rights and the best of Britain

One News Page

Jun

8th

2026

10:23

ESG, B2B Tag

Ascot Racecourse completes huge rooftop solar installation

Ascot Racecourse has completed the installation of a rooftop solar array on the Grandstand roof as part of efforts to reduce emissions and increase on-site renewable energy generation. The system, delivered through a partnership with SSE Energy Solutions and Ortus Energy, consists of more than 1,200 solar panels installed across the 480-metre length of the Grandstand roof.

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Ascot Racecourse (Royal Ascot) has suppliers like Bose Professional.

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Ascot Racecourse (Royal Ascot) sells broadcasting rights of its 2 sponsorship and merchandise and horse racing competitions to 21 companies globally, covering 9 countries. Ascot Racecourse (Royal Ascot)'s rights holders include ESPN.