Ascot Racecourse, also known as Royal Ascot, is a privately owned organization headquartered in the UK. Founded in 1711 by Queen Anne, the organization has approximately 370 employees and reported $140.0M in revenue as of 2024. The organization specializes in spectator sports, functioning as a British horse racing organization operating the Royal Ascot races.

2024 Revenue

Founded

1711

Headcount

367

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Bookmakers faced "punter-friendly results" at the Royal Ascot festival, which ran from June 16-20, 2026, with horses such as Ombudsman Scandinavia and Giovelotto delivering wins for bettors. Previously, on June 25, Ascot Racecourse progressed its sustainability efforts by granting a new lease for a major solar rooftop project, with Field Seymour Parkes LLP advising. This followed news from June 15, ahead of the festival, that a report by the University of Reading and New Horizon Economics highlighted the "nationally significant economic impact" of the racecourse. On the same day, Royal Ascot 2026 was projected to contribute £140 million to the UK economy, anticipating 300,000 attendees and serving 38,000 hospitality covers prepared by over 30 Michelin-starred chefs. Earlier on June 15, Ascot Racecourse finalized broadcast and distribution agreements with 30 networks, making the five-day event available in 180 territories globally, including a partnership with Australian free-to-air broadcaster Channel 7.

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Ascot Racecourse (Royal Ascot) offers 4 products in the media and telecoms services and sports industries. Ascot Racecourse (Royal Ascot)'s product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and riding and animal sports.
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Ascot Racecourse (Royal Ascot)'s revenues were less than $250M in 2024. Caretta Research has split Ascot Racecourse (Royal Ascot)'s revenue into 4 different product categories, the largest of which is horse racing. For full access to Ascot Racecourse (Royal Ascot)'s revenue breakdown subscribe to Caretta Portal.
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Ascot Racecourse (Royal Ascot) sells broadcasting rights of its 2 sponsorship and merchandise and horse racing competitions to 21 companies globally, covering 9 countries. Ascot Racecourse (Royal Ascot)'s rights holders include Virgin Media O2.

Example Sports Rights Customers

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