Asos Plc, founded in 2000 and headquartered in the UK, is a privately owned British online fashion and cosmetic retailer. The company has a workforce of approximately 3,270 employees. Asos offers a wide range of clothing, footwear, accessories, and beauty products from over 850 brands, as well as its own label. The company primarily targets young adults and teenagers and operates in various countries worldwide, including the UK, US, France, Germany, and Australia.