Aston Martin Formula 1 Team, a privately owned entity headquartered in the UK, was founded in 1959 and operates with approximately 660 employees. The organization functions as a tier 1 media tech buyer. Primarily involved in motor vehicle manufacturing, the Aston Martin Formula 1 Team is a Formula 1 racing team established through a partnership between Aston Martin, Aramco, and Cognizant.
CELSIUS, a premium energy drink brand, launched its largest-ever UK activation from June 30 through July 5, 2026, bringing "big race energy" to consumers with its Aston Martin Aramco Formula One Team Run Club. Previously, on June 18, 2026, Pepperstone highlighted its partnership with the Aston Martin Aramco Formula One Team, describing it as more than a sponsorship and reflecting a shared competitive spirit, speed of decision-making, and performance mindset integral to its global business. This follows an announcement on June 5, 2026, that NetApp is helping Aston Martin accelerate data-driven operations, supporting the team's increasing reliance on processing vast quantities of information from cars, simulations, and trackside activities for performance.
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Aston Martin Formula 1 Team offers products in the media and telecoms services industry. Aston Martin Formula 1 Team's product portfolio comprises of media and TV services.
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