Pirelli is a privately owned company headquartered in Italy. Founded in 1872, it has an estimated 11,640 employees. Functioning as a tier 1 media tech buyer, the company specializes in developing, manufacturing, and marketing tires for motor vehicles, industrial vehicles, and motorcycles.
Pirelli CEO Andrea Casaluci recently discussed the transformation of China's automotive industry, noting the accelerating pace of vehicle architecture and powertrain evolution, which is impacting the upstream supply chain. On the same day, US Ski and Snowboard announced a multi-year partnership with Pirelli through 2029, which will feature the Italian brand on US Alpine Ski Team uniforms and at domestic Alpine World Cup events. Earlier, Pirelli outlined its tyre strategy for the 2026 Dutch Grand Prix at Zandvoort, expecting the Hard tyre to be the primary compound for Sunday's race, while softer options may be viable for Saturday's Sprint event, as Formula 1 returns from its summer break with a demanding strategic weekend at Zandvoort, hosting its first Sprint and final World Championship appearance. Previously, Pirelli detailed its plans for the 2027 Formula 1 season, intending to retain the Soft, Medium, and Hard tyre labels while evolving the underlying structures and compound formulations, continuing with five compound levels as its development shifts from structural work to refining rubber behaviour. The Dutch Grand Prix at Zandvoort, a 4.259-kilometer circuit with 14 corners, had previously been confirmed to adopt the Sprint format for its event.
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