Pirelli is a privately owned company headquartered in Italy. Founded in 1872, it has an estimated 11,640 employees. Functioning as a tier 1 media tech buyer, the company specializes in developing, manufacturing, and marketing tires for motor vehicles, industrial vehicles, and motorcycles.
On April 30, 2026, Lando Norris emerged as the fastest during Sprint Qualifying at the Miami Grand Prix weekend, following an extended 90-minute free practice session. Previously, on April 27, Pirelli focused on the SCX rear tyre for the FIM Superbike World Championship's return to Balaton Park. For its second visit to the Hungarian circuit, and lacking prior references from 2025, Pirelli had adopted a conservative approach, selecting the SC0 range and development E0125 — which later became the 2026 range SC0 — as soft compounds for long races. Earlier, on April 26, Pirelli's P Zero tyres, developed exclusively for the DTM's GT3 cars, debuted at the Red Bull Ring. These tyres received praise from drivers and teams for their performance characteristics and versatility during a weekend characterized by bright sunshine, mild temperatures, and close racing.
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