Asus, also known as ASUSTeK Computer, is a Publicly Owned company headquartered in Taiwan. Founded in 1989, the company employs approximately 14,320 individuals and reported $22.1B in revenue as of 2025. Functioning as a multinational computer and phone hardware and electronics company, it specializes in consumer electronics.
Asus introduced the ROG Swift PG 27 UCDM on May 2, 2026, which it describes as the world's first 27-inch 4K OLED gaming monitor, ahead of the upcoming CES event. Previously on May 1, the company indicated plans for a significant internal upgrade to its ROG NUC gaming mini PC, expected to shift to Intel's Arrow Lake Refresh platform while maintaining the current external design, according to Chinese promotional materials and VideoCardz. Also on May 1, Asus's gaming brand ROG formalized a sponsorship agreement with VARREL, a Japanese esports team, which includes updating the team's logos and uniforms. Earlier the same day, Asus released BIOS 317 and Armoury Crate SE 2.2.6.0 updates for the ROG Xbox Ally X, focusing on enhancing system performance and CPU core control.
Asus offers 4 products in the pro AV and media and telecoms services industries. Asus's product portfolio comprises of digital signage and professional display and consumer electronics.
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Asus's revenues were $22.1B in 2025. Caretta Research has split Asus's revenue into 4 different product categories, the largest of which is consumer devices, which represents 90% of Asus's revenue.
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