Aura is a privately owned company headquartered in Australia. Founded in 2017, the company employs approximately 40 people and reported $6.4M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company specializes in sports tech, operating as an interactive OTT streaming solutions provider focused on delivering immersive experiences through its combination of 2D and 3D content, data-driven visualizations, as well as betting, e-commerce, and monetization solutions.
Aura Labs, a Seattle-based smart home startup, launched its first product, the Aura TV Backlight, on November 6, 2024. On August 26, 2025, Aurascape announced that Aura Labs discovered and responsibly disclosed a vulnerability in OpenAI’s ChatGPT Agent Mode, which OpenAI subsequently patched.
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