Aura
Aura, a privately owned Australian sports technology company founded in 2017, provides interactive over-the-top (OTT) streaming solutions. Employing approximately 40 people, the company's offerings integrate 2D and 3D content, data visualizations, and functionalities for betting and e-commerce. As of 2023, Aura's annual revenue was less than $10 million.

Revenue

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Founded

2017

Headcount

40

Headquarters

Australia

Primary Segment

Sports tech

Ownership

Privately Owned

News Summary:

Aura Labs, a Seattle-based smart home startup, launched its first product, the Aura TV Backlight, on November 6, 2024. On August 26, 2025, Aurascape announced that Aura Labs discovered and responsibly disclosed a vulnerability in OpenAI’s ChatGPT Agent Mode, which OpenAI subsequently patched.

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Aura offers products in the media tech industry. Aura's product portfolio comprises of sports tech.
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Aura's revenues were less than $10M in 2023. All the revenue comes from fan engagement and league management tools.
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