Badminton Asia, a privately owned organization founded in 1959, is one of five continental governing bodies under the Badminton World Federation. Its primary function is overseeing badminton in Asia. Employing approximately 20 people as of 2023, the organization relocated its headquarters from Kuala Lumpur, Malaysia to the Maldives in 2021.
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Badminton Asia offers 2 products in the sports and media and telecoms services industries. Badminton Asia's product portfolio comprises of racquet sports and streaming services.
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Badminton Asia sells broadcasting rights of its badminton competitions to 4 companies globally, covering 3 countries. Badminton Asia's rights holders include Astro Malaysia Holdings, SPOTV and YouTube.
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