Badminton Asia, a Privately Owned entity headquartered in Maldives, was founded in 1959 and operates with approximately 20 employees, reporting $911,648 in revenue as of 2023. The organization also functions as a tier 3 media tech buyer. It serves as the governing body for badminton in Asia and is one of the five continental bodies under the Badminton World Federation, primarily focusing on racquet sports. Historically, the confederation was headquartered in Kuala Lumpur, Malaysia until its relocation to Maldives in 2021.
Badminton Asia partnered with the Asia-Pacific Broadcasting Union to improve the distribution and promotion of badminton events in the Asia-Pacific region. Badminton Asia also congratulated Khunying Patama Leeswadtrakul on her election as BWF President. Kunlavut Vitidsarn reached the men's singles final of the Badminton Asia Championships in Ningbo, China on April 29, 2023, one win away from becoming the first Thai to win the Asian men's singles title. The 42nd Bank of Ningbo Badminton Asia Championships will take place in Ningbo, China from April 8 to 13, 2025. Finally, Sri Lanka Badminton's Vice President, Roshan Gunawardana, visited South Korea and established a development program with the Badminton Association of South Korea, meeting with the President of Badminton Asia and a Badminton World Federation Council Member.
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Badminton Asia offers 2 products in the sports and media and telecoms services industries. Badminton Asia's product portfolio comprises of racquet sports and media and TV services.
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Badminton Asia's revenues were less than $10M in 2023. Caretta Research has split Badminton Asia's revenue into 2 different product categories, the largest of which is badminton. For full access to Badminton Asia's revenue breakdown subscribe to Caretta Portal.
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Badminton Asia sells broadcasting rights of its badminton competitions to 4 companies globally, covering 3 countries. Badminton Asia's rights holders include YouTube.
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