Badminton Asia, a privately owned organization founded in 1959, is one of five continental governing bodies under the Badminton World Federation. Its primary function is overseeing badminton in Asia. Employing approximately 20 people as of 2023, the organization relocated its headquarters from Kuala Lumpur, Malaysia to the Maldives in 2021.
Badminton Asia partnered with the Asia-Pacific Broadcasting Union to improve the distribution and promotion of badminton events in the Asia-Pacific region. Badminton Asia also congratulated Khunying Patama Leeswadtrakul on her election as BWF President. Kunlavut Vitidsarn reached the men's singles final of the Badminton Asia Championships in Ningbo, China on April 29, 2023, one win away from becoming the first Thai to win the Asian men's singles title. The 42nd Bank of Ningbo Badminton Asia Championships will take place in Ningbo, China from April 8 to 13, 2025. Finally, Sri Lanka Badminton's Vice President, Roshan Gunawardana, visited South Korea and established a development program with the Badminton Association of South Korea, meeting with the President of Badminton Asia and a Badminton World Federation Council Member.
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Badminton Asia offers 2 products in the media and telecoms services and sports industries. Badminton Asia's product portfolio comprises of media and TV services and racquet sports.
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Badminton Asia's revenues were less than $10M in 2023. Caretta Research has split Badminton Asia's revenue into 2 different product categories, the largest of which is badminton. For full access to Badminton Asia's revenue breakdown subscribe to Caretta Portal.
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Badminton Asia sells broadcasting rights of its badminton competitions to 4 companies globally, covering 3 countries. Badminton Asia's rights holders include SPOTV, Astro Malaysia Holdings and YouTube.
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