Ballislife, a privately owned company headquartered in the United States, was founded in 2005 and employs approximately 70 individuals. Functioning as a basketball-focused sports media brand, Ballislife specializes in search, social, and retail media.
Ballislife will host a Redemption 1v1 PPV in Detroit on September 26, 2026, continuing its focus on the 1v1 space, which included the launch of its One on One Championship earlier this summer. Previously, on August 8, 2026, Varon Corp (OTCID:OZSC) announced an exclusive five-year agreement to distribute the Ballislife Hydro sports drink in Canada, an agreement valued at approximately US$12-13 million over its term. Varon Corp described this as the initial step in a broader international expansion strategy. This followed Varon Corp highlighting its joint venture, BALLISLIFE Drink, as the presenting hydration partner for Ballislife's inaugural 1v1 Championship: ALL IN Las Vegas on July 19, 2026, integrating the brand into Ballislife's expanding live events business. Earlier, on July 9, 2026, OZOP Energy Solutions (OTC: OZSC) reported that Varon USA’s joint venture with Ballislife signed NBA guard Coby White as both a brand ambassador and equity partner, reinforcing its long-term equity-based athlete partnership model. On April 19, 2026, Ballislife and SeaWorld San Diego unveiled the official player rosters for the 12th annual Ballislife All-American Game, showcasing top-ranked boys and girls high school athletes.
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