Banijay Group, a publicly owned company headquartered in France, was founded in 2021 and employs approximately 10 individuals. The company reported $5.5B in revenue as of 2025. Functioning as an entertainment provider, it operates as a media and betting company, specifically through its Banijay and Betclic brands.
On July 10, 2026, Banijay Group and RedBird IMI finalized the merger of Banijay Entertainment and All3Media, establishing the world's largest independent production company in London. This $8 billion (€801 million) deal involves retiring the All3Media name. Concurrently, Banijay Gaming acquired JOA Groupe, with analysts noting the move brings Banijay's influence to France's ongoing debate on online casino regulations. This follows discussions on July 9, 2026, where Jeff Zucker, Chief Executive of Abu Dhabi-linked RedBird IMI and new chairman of Banijay Entertainment, highlighted RedBird IMI's crucial role in forming this global media production titan.
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