Banijay Group, a publicly owned company headquartered in France, was founded in 2021 and operates with approximately 10 employees. The company reported $5.5B in revenue as of 2025. Functioning as an entertainment provider, Banijay Group, formerly known as FL Entertainment, is a media and betting company operating Banijay and Betclic.
Banijay Group N.V. declared transactions made on its own shares between March 23 and March 27, 2026, in accordance with its shareholders' authorization, on March 29, 2026. On the same day, CEO François Riahi stated that the company aims to enhance its direct-to-consumer activities through the acquisition of All3Media and its digital arm, Little Dot Studios, noting Banijay already uses YouTube for direct IP distribution. Previously, on March 27, Banijay Group outlined a new growth plan targeting €10 billion in revenue by 2029, a strategy dependent on its upcoming acquisitions of Tipico Group and All3Media. In remarks also reported on March 27, Riahi criticized German regulations as "too tough" and "not adaptive," making these comments as he detailed the growth path for Betclic and the recently acquired Tipico, highlighting unfulfilled market potential in several core markets.
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