Banijay Group, a publicly owned company headquartered in France, was founded in 2021 and employs approximately 10 individuals. It reported $5.5B in revenue as of 2025. Formerly known as FL Entertainment, the company functions as a media and betting company, operating Banijay and Betclic as entertainment providers.
On April 30, 2026, Paris-based media company Banijay acquired "Stop The Train," a YouTube game show format developed by French creator Squeezie and long-time collaborator Théodore Bonnet. The format, known for its high-octane premise involving one hundred cameras and a high-speed freight train, marks Banijay's expansion into unscripted TV formats originating from digital creators. Earlier on the same day, Fitch Ratings affirmed Banijay S.A.S's Long-Term Issuer Default Rating (IDR) at 'B+' with a Stable Outlook, and its senior secured debt at 'BB-'. Fitch highlighted that the planned merger with All3Media supports Banijay's SCP, aiming to reinforce its market position and scale. Previously, on April 28, Banijay completed its acquisition of Tipico, integrating the German and Austrian betting group into Banijay Gaming alongside Betclic and Admiral. The company stated this deal grants it a majority stake in a business projected to double its gaming revenues and cash flow, deepening its presence in Europe’s regulated sports betting market.
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