Banijay Group, a publicly owned company headquartered in France, was founded in 2021 and operates as a provider of entertainment. Formerly known as FL Entertainment, the company functions as a media and betting entity, operating the Banijay and Betclic brands with approximately 10 employees. It reported $5.5B in revenue as of 2025.
On September 28, 2026, Banijay Group N.V. disclosed transactions made on its own shares from September 21 to 25, 2026, in accordance with the authorization given by the annual shareholder meeting on May 27, 2026. Earlier on the same day, Banijay announced it is adapting its German entertainment format *Schlag den Star* (*Beat the Star*) for a live event streamed across four creators’ YouTube and Twitch channels. Titled *Schlag den Aaron* (*Beat Aaron*), the event will air on October 26, featuring YouTubers Aaron Troschke and Marvin Wildhage competing against Twitch streamers Zarbex and Max Schradin. Previously, on September 21, 2026, the company reported share transactions executed from September 14 to 18, 2026. This followed a similar disclosure on September 14, 2026, for share transactions made from September 7 to 11, 2026, all conducted under the same May 27, 2026, shareholder authorization.
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