Barcolana, a privately owned company headquartered in Italy, was founded in 1969 and employs approximately 10 individuals. The company reported $2.7M in revenue as of 2023. As a tier 3 media tech buyer, Barcolana specializes in media and TV services, notably centered around its role as the organizer of a historic international sailing regatta. This event, held annually in the Gulf of Trieste on the second Sunday of October by the yacht club Società Velica di Barcola e Grignano, was recognized with a Guinness World Record in 2019 as "the greatest sailing race," attracting 2,689 boats and over 16,000 sailors.