Basketball Bundesliga, also known as BBL, is a privately owned entity headquartered in Germany. Founded in 1966, the organization operates with approximately 40 employees and reported $11.7M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company provides media and TV services. The organization is identified as the highest level league of professional club basketball in Germany, comprising 18 teams.

Revenue

Founded

1966

Headcount

35

Headquarters

Germany

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

In Round 30 of the easyCredit BBL on April 20, 2026, Bayern secured two blowout wins, Vechta and Bamberg continued strong performances, and Braunschweig gained new life with two victories. Previously, on April 13, in Round 29, Berlin, Bamberg, and Bonn officially secured their postseason berths. Weißenfels and Vechta maintained winning streaks, considering play-in positions, while Academics Heidelberg secured a crucial win to keep its BBL hopes alive. On March 7, MHP RIESEN Ludwigsburg achieved its first victory after the national team break, beating Veolia Towers Hamburg 75-67 at home, improving its record to 12-10 after losing three of its previous four games. This followed ALBA BERLIN's 87-54 road victory over MLP Academics Heidelberg on March 5, spoiling new head coach Carlo Finetti’s debut, with Berlin rebounding from a loss in the BMW TOP FOUR Final by taking control with a 14-0 run. Earlier, on February 17, BMA365 Bamberg Baskets defeated ROSTOCK SEAWOLVES 88-86 in overtime, rallying from a 12-point deficit in a German Cup dress rehearsal, improving Bamberg's record to 12-9 with four victories in its last five games.

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Basketball Bundesliga offers 3 products in the sports and media and telecoms services industries. Basketball Bundesliga's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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Basketball Bundesliga's revenues were less than $25M in 2023. Caretta Research has split Basketball Bundesliga's revenue into 3 different product categories, the largest of which is search, display and digital publishing. For full access to Basketball Bundesliga's revenue breakdown subscribe to Caretta Portal.
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