Bass Anglers Sportsman Society is a privately owned organization headquartered in the US, founded in 1967. The organization functions as a fishing membership society with over half a million members, primarily serving bass fishermen in the United States and globally. It publishes Bassmaster magazine and other related publications, and also produces The Bassmasters weekly television program.
On February 24, 2026, B.A.S.S. announced the renewal and expansion of its multi-year partnership with AFTCO (American Fishing Tackle Company), reinforcing broad support across youth, conservation, and competitive programming. The renewed agreement designates AFTCO as a Supporting Sponsor of B.A.S.S., a B.A.S.S. Conservation Partner, Conservation Summit Sponsor, and supporter of the AFTCO Bass Bus Live Release Boat. Previously, on February 2, 2026, the AFTCO x B.A.S.S. Nation Conservation Grant Program continued for the year, providing funds for approved freshwater bass conservation projects proposed by B.A.S.S. Nation clubs nationwide. The grant program was established in 2018.
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