Bass Anglers Sportsman Society is a privately owned organization headquartered in the US, founded in 1967. The organization functions as a fishing membership society with over half a million members, primarily serving bass fishermen in the United States and globally. It publishes Bassmaster magazine and other related publications, and also produces The Bassmasters weekly television program.
Gene Gilliland will retire as Bass Anglers Sportsman Society (B.A.S.S.) Conservation Director at the end of 2026, concluding a 12-year career in the role and 43 years devoted to bass fishing fisheries management and conservation. On September 30, B.A.S.S. announced it would retain the technology format for the 2027 Progressive Bassmaster Elite Series, continuing the split between tournaments where forward-facing live sonar is permitted and those where it is not, following its successful 2026 debut. That same day, Bassmaster featured an inside look at Brandon Lester's tournament rig from the 2026 Progressive Bassmaster Elite Series season. Earlier, on September 21, Bassmaster released its 2026 fall gear guide.
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