Bauer Xcel Media is a privately owned company headquartered in Germany, operating as a digital division of Bauer Media Group. Founded in 2014, with approximately 130 employees, it reported $43.6M in revenue as of 2023, and is identified as a tier 2 media tech buyer. The company specializes in consumer electronics.
Bauer Media released an Android Automotive version of its Rayo app on March 31, 2026, making it available in connected BMW and Mini vehicles in the United Kingdom and Portugal. The company aims to leverage this connected car integration to support its strategy of turning "broadcast scale into digital growth," with the app built on Radioplayer’s white-label Android Automotive OS platform and supported by Appning Apps Market Solution for distribution. Earlier, on March 25, Bauer Media published "Supercar Classics Bookazine," a compilation of content from its Classic Cars magazine that celebrates five decades of extreme performance cars. This follows the March 24 unveiling of a refreshed look for Bauer Media’s "Today’s Golfer" magazine, with its May issue featuring a 48-page "Your Essential Guide to The Masters" supplement. Previously, on March 23, Bauer Media was shortlisted in the Audio and Podcast category for the inaugural Campaign Media Company of the Year Awards 2026.
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Bauer Xcel Media offers products in the media and telecoms services industry. Bauer Xcel Media's product portfolio comprises of consumer electronics.
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Bauer Xcel Media's revenues were less than $50M in 2023. All the revenue comes from platform services.
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