Bauer Xcel Media, a privately owned entity and a subsidiary of Bauer Media Group, is headquartered in Germany. Founded in 2014, the company employs approximately 130 individuals and functions as the digital division of its parent company, focusing its operations on consumer electronics.
On October 7, 2026, Bauer Media announced a partnership with Amazon Ads, making Bauer Media's audio ads inventory available to advertisers through the Amazon Ads platform. This collaboration includes Bauer Media’s audio portfolio, encompassing stations like Absolute Radio, KISS, Magic, Hits Radio, and Greatest Hits Radio, which collectively reach 23.5 million weekly listeners across the UK. Previously, on October 5, Bauer Media joined Future plc, Hearst UK, Immediate, DC Thomson, and Condé Nast to jointly fund an industry-wide campaign led by the Professional Publishers Association (PPA). This initiative champions the enduring value of print and seeks to boost magazine retail sales. Earlier the same day, Bauer Media Audio celebrated a double win at the British Podcast Awards, where Pete Wicks’ Man Made podcast secured awards in both the Best Interview and Health & Wellbeing categories.
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Bauer Xcel Media offers products in the media and telecoms services industry. Bauer Xcel Media's product portfolio comprises of consumer electronics.
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Bauer Xcel Media's revenues were less than $100M in 2024. All the revenue comes from platform services.
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