BeBio

BeBio, a privately owned company headquartered in Netherlands, was founded in 2013 and employs approximately 10 individuals, specializing in wellness and fitness services. It operates as a tier 1 media tech buyer, providing a Dutch online lifestyle platform and digital guide dedicated to conscious, sustainable living. Originally founded by Willemijn Kornelis and Liselotte Wannijn, the service functions as a resource designed to make an eco-friendly lifestyle accessible to a mainstream audience, offering daily inspiration and curated information on organic food, fair trade fashion, natural beauty, and sustainable travel hotspots. While the platform initially served as a content hub, publishing recipes, city guides, and expert interviews, it also served as the launchpad for the founders' entrepreneurial ventures into the natural personal care market, acting as the precursor to their skincare brand, SMPL.