BET+

Privately owned BET+, headquartered in the US, was founded in 2019, employs approximately 150 individuals, and reported $430.0M in revenue as of 2025. Operating under the parent companies Paramount Direct-to-Consumer and BET Media Group, the company functions as a tier 1 media tech buyer. It provides premium American subscription video-on-demand (SVOD) over-the-top streaming services, originally launched on September 19, 2019. Under the ultimate ownership of the Paramount Skydance Corporation, BET+ was established as a joint venture between the BET Media Group (a subsidiary of Paramount’s CBS Entertainment unit) and Tyler Perry Studios, with Perry retaining an equity stake in exchange for exclusive production commitments. The platform serves as a direct-to-consumer digital destination tailored toward Black audiences, capitalizing on the brand equity of Black Entertainment Television to anchor subscriber loyalty.