Big 12 Conference, a privately owned entity headquartered in the US, was founded in 1996, operates with approximately 120 employees, and reported $34.4M in revenue as of 2023. The conference specializes in spectator sports, functioning as an association of universities in the United States, including Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, Texas Tech, TCU and West Virginia (since July 1, 2012), and BYU, UCF, Cincinnati and Houston (since July 1, 2023). The Big 12 sponsors 23 sports, encompassing men’s squads in baseball, basketball, cross country, football, golf, indoor track & field, outdoor track & field, swimming & diving, tennis and wrestling, alongside women’s teams in basketball, cross country, equestrian, golf, gymnastics, indoor track & field, outdoor track & field, rowing, soccer, softball, swimming & diving, tennis and volleyball.
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