Big Ten Conference, a non-profit organization headquartered in the United States, was founded in 1896 and operates with approximately 170 employees. The organization primarily focuses on spectator sports. The association of universities provides direct financial support to more than 9,500 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. The conference sponsors 28 official conference sports, 14 for men and 14 for women, which include men’s ice hockey and men’s and women’s lacrosse added since 2013.
On August 13, 2026, Eckrich, the smoked sausage and deli meat brand, announced a new multi-year partnership with the Big Ten Conference, naming it the Official Smoked Sausage and Deli Meat Partner. This collaboration expands Eckrich's existing support of college football to encompass broader Big Ten athletics, including football, basketball, hockey, baseball, and softball. Previously, on August 12, 2026, Abbott and the Big Ten Conference relaunched the "We Give Blood" drive. This nationwide competition aims to unite all 18 Big Ten universities in an effort to address the U.S. blood supply crisis.
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