Big Ten Conference, a non-profit organization headquartered in the US, was founded in 1896 and operates with approximately 170 employees, reporting $48.0M in revenue as of 2023. The company specializes in spectator sports, functioning as an association of universities. It provides approximately $200 million in direct financial support to over 9,500 students for more than 11,000 participation opportunities across 350 teams in 42 different sports. The Big Ten Conference sponsors 28 official conference sports, 14 for men and 14 for women, having added men’s ice hockey and men’s and women’s lacrosse since 2013.
On May 1, 2026, the Big Ten and its primary broadcast partner Fox Sports disputed the inclusion of the upcoming Michigan-Duke men’s college basketball game in Duke’s new rights deal with Amazon Prime Video, as reported by Yahoo! Sports. Earlier that day, Old Trapper announced its continued partnership with the Big Ten Conference, designating the brand as the Official Beef Jerky sponsor of the 2026 Big Ten Baseball and Softball Tournaments and committing to fan-first activations and in-venue branding. Previously, on April 29, NFL wide receiver Jameson Williams filed a lawsuit against the Big Ten Conference, alongside the NCAA and the SEC, concerning Name, Image, and Likeness (NIL) rights.
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