Birmingham Bulls Hockey is a privately owned company headquartered in the US. Founded in 2017, the company employs approximately 30 individuals and reported $18.7M in revenue as of 2023, operating as a tier 2 media tech buyer. Functioning as a professional hockey team located in Birmingham, Alabama, Birmingham Bulls Hockey provides media and TV services related to its operations.

Revenue

Founded

2017

Headcount

27

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Birmingham Bulls coach Craig Simchuk was selected as the SPHL Coach of the Year on April 21, 2026, based on a vote by league coaches, staff, and broadcasters. The previous day, on April 20, Drake Glover was named to the All-SPHL First Team, as chosen by SPHL coaches, staff, and team personnel. Earlier, on April 17, Matt Wood joined the SPHL All-Rookie Team; he led all rookies with 23 assists, 11 power play assists, and 12 power play points, while also ranking third with 35 points. In late February 2026, the Bulls faced the Knoxville Ice Bears in crucial games for their playoff push. This followed a period where the team had won three consecutive games, achieving a 10-3-0-1 record since January 10 and securing sole possession of sixth place in the SPHL standings by February 25.

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Birmingham Bulls Hockey offers 4 products in the sports and media and telecoms services industries. Birmingham Bulls Hockey's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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Birmingham Bulls Hockey's revenues were less than $10M in 2023. Caretta Research has split Birmingham Bulls Hockey's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to Birmingham Bulls Hockey's revenue breakdown subscribe to Caretta Portal.
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