Kalamazoo Growlers, a privately owned company headquartered in the US, was founded in 2014 and employs approximately 50 individuals. It reported $29.1M in revenue as of 2023 and functions as a tier 2 media tech buyer. The company's primary offering is media and TV services, and it operates as a member of the Northwoods League, a summer collegiate baseball league in the US.

Revenue

Founded

2014

Headcount

42

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Kalamazoo Growlers announced a long-term naming rights partnership on April 15, 2026, with the stadium set to be renamed "Honor Credit Union Stadium" following the financial institution's purchase of the rights. This development followed the baseball organization's new lease extension with the City of Kalamazoo on February 5, 2026, securing its continued presence at Homer Stryker Field through 2038. Earlier, on November 20, 2025, a new project at Homer Stryker Field saw the removal of lower-level seating at Oberon Oasis, with the area leveled and a portion of right field grass relocated to revitalize other outfield sections. Previously, on November 10, 2025, renovations for the new 9600 sq. ft. Jr Growlers training facility progressed, with all turf delivered and half installed. The team also appointed Madison Kihm to its front office on October 30, 2025, where she now oversees special events at Homer Stryker Field and touring festivals.

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Kalamazoo Growlers offers 4 products in the sports and media and telecoms services industries. Kalamazoo Growlers's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.
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Kalamazoo Growlers's revenues were less than $25M in 2023. Caretta Research has split Kalamazoo Growlers's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to Kalamazoo Growlers's revenue breakdown subscribe to Caretta Portal.
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