Bluepeak, also known as Vast Broadband, is a privately owned company headquartered in the US. Founded in 2021, with approximately 230 employees, the company functions as a tier 1 media tech buyer, specializing in technology, information, and internet services. It provides high-speed broadband, video, and voice services to residential and business customers in Sioux Falls, US.
On September 9, 2026, Bluepeak announced the appointment of Ken Johnson as its new Chief Executive Officer, effective October 19, 2026, replacing the retiring Rich Fish. Johnson, formerly Chief Operating Officer at Cable One, joins the private rural broadband firm, funded by GI Partners and Ares Management, with an aim to shift its focus from network building to monetization and subscriber retention for its 515,000-home fiber network amid competitive pressures. Previously on September 8, 2026, news emerged that Johnson's appointment signals Bluepeak's move into a new phase of network expansion across six states. Rich Fish will retire after leading Bluepeak's growth into a multi-state fiber provider, as Johnson brings over 30 years of telecommunications and broadband industry experience, emphasizing operational excellence and technology-driven growth.
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