BlueSnap is a privately owned US-based company. Founded in 2001, the company has approximately 300 employees. Specializing in financial services, BlueSnap provides comprehensive back-end solutions that simplify the complexity of payments, managing the full process from start to finish.
On February 12, 2026, BlueSnap European Chief Executive Brian Gaynor highlighted manual invoicing as a significant hindrance to B2B growth, noting many organizations still depend on offline processes despite widespread digitization. Earlier on the same day, a discussion addressed the unique financial challenges faced by diagnostic equipment companies, whose high-value sales, often averaging $230,000 per transaction, necessitate specialized B2B payment platforms capable of handling complex invoicing and extended net terms. This followed a February 9 discussion on the importance of selecting the right payments partner for system integrators to reduce implementation risk and support expansion. Previously, on January 29, BlueSnap, powered by Payroc, was named NetSuite SDN International Partner of the Year 2025, an award recognizing its innovation and success in delivering global payment orchestration for NetSuite users. On January 26, the company offered guidance on using compliant surcharging as a method for businesses to offset payment processing costs and protect revenue margins.
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