Zuora, a privately owned US-based company founded in 2007, offers cloud-based software solutions. Its primary focus is providing tools for businesses to establish and operate subscription-based models. As of 2024, the company employed approximately 1760 people and generated revenue of around $500 million. While its Wikipedia entry mentions broader applications, its core product offering centers on systems for managing subscription businesses.
Zuora released a document titled "Rethinking Order-to-Cash for Growth." Another document details AI monetization strategies, focusing on various pricing models such as usage-based pricing, tailored to different industries, customer bases, and product types. Zuora also advertises its scalable infrastructure for managing subscriptions, encompassing the entire subscriber journey from storefront experiences to revenue recognition.
Zuora offers 5 products in the ad tech and media tech industries. Zuora's product portfolio comprises of video business systems and marketer and agency technology.
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Zuora's revenues were less than $1B in 2024. Caretta Research has split Zuora's revenue into 3 different product categories, the largest of which is digital experience platforms (DXP) and CMS. For full access to Zuora's revenue breakdown subscribe to Caretta Portal.
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Zuora's customers primarily consist of manufacturing, software Development and consumer Services companies. Examples of Zuora's customers include Flowbird Group, Sodexo Benefits and Rewards Services and Briggs & Stratton. Zuora has partners like Snowflake.
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