Zuora, a publicly owned company founded in 2007 and headquartered in the US, offers cloud-based software solutions. Employing approximately 1760 people as of 2023, the company's primary product is technology for marketers and agencies. Its software assists businesses in establishing and operating subscription-based models. In 2023, Zuora's revenue was less than $500 million.
A report titled "Commercial Billing Platform Market 2025" analyzed the industry's competitive landscape and market segments. Order-to-cash (O2C) integrations, according to another report, offer automated financial data flow, potentially reducing manual work, improving stakeholder insights, and speeding revenue cycles. Businesses currently face challenges adapting to evolving buyer expectations, pricing, and monetization strategies, as legacy systems struggle with the speed and complexity of modern order-to-revenue processes, resulting in inefficiencies, billing errors, and customer dissatisfaction. A separate anecdote details a $70 million SaaS company with a 20-person accounting team dedicated to correcting errors in sales quotes, with 60% of quotes found to be inaccurate.
Zuora offers 5 products in the ad tech and media tech industries. Zuora's product portfolio comprises of marketer and agency technology and video business systems.
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Zuora's revenues were $431.7M in 2023. Caretta Research has split Zuora's revenue into 2 different product categories, the largest of which is digital experience platforms (DXP) and CMS, which represents 90% of Zuora's revenue.
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Zuora's customers primarily consist of manufacturing, consumer Services and software Development companies. Examples of Zuora's customers include Flowbird Group, Sodexo Benefits and Rewards Services and Briggs & Stratton. Zuora has partners like Snowflake.
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