Zuora, a privately owned company headquartered in the US, was founded in 2007. The company employs approximately 1760 individuals and reported $459.8M in revenue as of 2024. It specializes in marketer and agency technology, providing cloud-based software via subscription that enables companies to launch and manage a subscription business.
Zuora emphasized the importance of scaling revenue operations to manage the complexities of a subscription-driven economy, including multi-element contracts, evolving pricing models, and compliance requirements, for finance and operations teams on April 23. Also on April 23, the company highlighted how finance teams apply AI for productivity in Quote-to-Cash processes, noting their struggle to achieve impactful application rather than just adoption. Earlier the same day, discussions covered Order-to-Cash (O2C) and Quote-to-Cash (Q2C) management for modern SaaS, outlining O2C components such as order processing and capturing product specifications. This followed the release of the OTTO-MATES Executive AI Insights Report on April 23, which featured Zuora COFO Todd McElhatton's keynote "From AI Experimentation to Accountable Impact." McElhatton's address underscored the necessity of redesigning the finance operating model as AI transitions from an experimental trend to an operational requirement. Previously, on April 21, insights from "SaaSpocalypse Now" focused on the internal IT challenges of making AI work with complex systems and stakeholder demands, contrasting with the broader conversation about market survival.
Zuora offers 5 products in the media tech and ad tech and services industries. Zuora's product portfolio comprises of marketer and agency technology and video business systems.
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Zuora's revenues were less than $1B in 2024. Caretta Research has split Zuora's revenue into 3 different product categories, the largest of which is digital experience platforms (DXP) and CMS. For full access to Zuora's revenue breakdown subscribe to Caretta Portal.
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Zuora's customers primarily consist of manufacturing, software Development and consumer Services companies. Examples of Zuora's customers include Briggs & Stratton, Flowbird Group and Sodexo Benefits and Rewards Services. Zuora has partners like Snowflake.
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