BluTV, founded in 2015 and headquartered in Turkey, is a subscription video-on-demand (SVOD) service. It operates primarily within Turkey, where it is considered a significant player in the local market. While its SVOD offering is accessible globally to Turkish and Arabic speakers, its revenue, reported as less than $10 million in 2020, indicates a relatively smaller scale compared to some international competitors. BluTV is currently a subsidiary of WBD Networks (Discovery).
The Turkish Competition Board announced on Sunday an investigation into several subscription-based on-demand video service providers, including BluTV, for potential violations of competition law through exclusive agreements and other restrictive practices. This investigation follows a preliminary inquiry. Separately, data released by JustWatch indicates that Max, the streaming service which replaced BluTV, achieved a 28% market share in Türkiye during the second quarter of 2025, securing the top spot in the streaming market. This placed Max ahead of Netflix (24% market share) and Prime Video (19% market share).
BluTV offers products in the media and telecoms services industry. BluTV's product portfolio comprises of streaming services.
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BluTV's revenues were less than $10M in 2020. All the revenue comes from streaming.
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