BTTV, a privately owned Nigerian media production and entertainment company founded in 2014, provides broadcast professional services. As of 2023, the company employs approximately 10 people and reported revenues of less than $1 million. Its operations center on content creation for specific audiences within Nigeria and across Africa.
In early 2024, BTTV Holdings, a Vancouver-based media tech firm, went private to reduce the financial and administrative burdens of public markets. The company subsequently rebranded as RHEI and launched a new data monetization platform called RHEI Data Pro. The shift to shorter-form video content, exemplified by the rise of platforms like TikTok and YouTube Shorts, represents a significant change in the digital media landscape, which has been dominated by longer-form video for two decades. The company did not release any information regarding its go-to-market strategy or community building efforts.
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