Canoe Ventures, a privately held US-based company founded in 2008, provides technology and services for addressable television advertising. Employing approximately 40 people, the company facilitates the insertion of dynamic advertisements into linear, video-on-demand (VOD), and streaming video platforms across various devices, including set-top boxes, IPTV, and connected TVs (CTV) in the US, Canada, and Latin America. Canoe's services also encompass monitoring, analysis, and troubleshooting of advertising campaigns. In 2023, the company's revenue was less than $10 million. Its ownership structure includes Charter, Comcast, and Cox.
Canoe Ventures offered several bikes for sale, each available for viewing at Freewheel Cycology in Kenilworth, Cape Town. These bikes underwent workshop checks and servicing. One bike featured a new motor installed 164km prior to listing. Separately, FreeWheel, a Canoe Ventures entity, announced a partnership with Mastercard to measure ad performance. FreeWheel also partnered with Marpipe to introduce dynamic product insertion to streaming TV and enhanced its partnership with PlaceIQ to improve buying technology. Further, FreeWheel agreed to a commercial partnership with ProSiebenSat.1 for pan-European advertising solutions, enabling cross-media campaigns across TV screens, ad-supported streaming services, and online video offerings.
Canoe Ventures offers products in the ad tech industry. Canoe Ventures's product portfolio comprises of premium video and CTV.
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