Canoe Ventures, a privately held US-based company founded in 2008, provides technology and services for addressable television advertising. Employing approximately 40 people, the company facilitates the insertion of dynamic advertisements into linear, video-on-demand (VOD), and streaming video platforms across various devices, including set-top boxes, IPTV, and connected TVs (CTV) in the US, Canada, and Latin America. Canoe's services also encompass monitoring, analysis, and troubleshooting of advertising campaigns. In 2023, the company's revenue was less than $10 million. Its ownership structure includes Charter, Comcast, and Cox.
Canoe Ventures' AdFusion™ partnered with FreeWheel to offer Strata sTraffic platform clients an automated ad distribution method, aiming for improved quality and reduced data entry on 2024 (date not specified). A major U.S. publisher addressed low fill rates and under-monetized inventory by implementing new technology, seeking a solution for holistic decision-making across direct, programmatic, and partner demand (date not specified). The evolving streaming landscape and its impact on advertising strategies were discussed, highlighting the shift from demographic targeting to new methods of connecting brands with viewers (date not specified). Additionally, FreeWheel partnered with Experian to enhance audience targeting for UK media buyers in the offsite retail media sector (date not specified). The importance of preserving the novelty effect in streaming TV advertising through innovative ad formats was also noted, emphasizing the need to improve viewer experience (date not specified).
Canoe Ventures offers products in the ad tech industry. Canoe Ventures's product portfolio comprises of premium video and CTV.
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