Canoe Ventures

Canoe VenturesInactive

http://www.canoeventures.com/
https://www.linkedin.com/company/canoe-ventures/

2023 Revenue

Founded

2008

Headcount

40

Headquarters

United States

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

News Summary:

N/A

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Aug

20th

2026

12:35

Emerging Tech, Partnerships and Alliances, Partnerships, Product Updates

FreeWheel gains Truthset accuracy grades for CTV audience matching

Truthset said on August 26, 2026 that its independently scored Data Rated Audiences will be matched against the FreeWheel Identity Network, placing an accuracy grade on demographic segments before they are activated across Comcast's premium video inventory.

Aug

18th

2026

07:00

Artificial Intelligence, Marketing and Promotional Activities, Events and Conferences

From built-in intelligence to real-world outcomes: Insights from Premium Programmatic Summit

AI, commerce-driven advertising, and political media buying are reshaping the future of premium video. Filmed live at FreeWheel’s Premium Programmatic Summit, this six-part video series brings together leaders from Paramount, Warner Bros. Discovery, A+E, Acxiom, Amazon Publisher Cloud, and leading political agencies to discuss the trends, technologies, and strategies driving the next era of growth.

Aug

17th

2026

08:30

Emerging Tech, B2B Tag, Supply Chain and Procurement

For Programmatic Streaming Buyers, Better Outcomes Start with Going Direct

As streaming TV continues to grow and evolve, advertisers are under increasing pressure to maximize the value of every media dollar. Programmatic buying has unlocked unprecedented access to premium video inventory, but it has also introduced new layers of complexity into the supply chain – multiple intermediaries, additional transaction fees, fragmented signals, and greater distance between buyers and publishers.

Aug

13th

2026

06:30

Events, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Proximity and Performance: Putting Household Identity to Work

The closer a household is to where an outcome can happen, the more likely it is to convert, a principle that holds true across categories, channels and purchase cycles. Drawing on the Proximity and Performance paper, co-authored with the 4As, this session unpacks proximity as a planning principle, backed by real campaign examples from across the TV advertising landscape.

Advertising Agencies Association of America

Jul

31st

2026

12:24

New Offerings, Emerging Tech, New Offerings

FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

NEW YORK—Comcast’s FreeWheel has launched Video Content Report, an insight tool available in FreeWheel Buyer Cloud (formerly Beeswax) that provides TV series-level data on where ad campaigns actually appeared. Fueled by direct connection to FreeWheel Streaming Hub (FreeWheel’s ad server with natively built SSP), the report gives buyers detailed, series-level insight into post-impression delivery from premium publishers, including A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros.

Jul

31st

2026

06:30

New Offerings, Emerging Tech, New Offerings, Marketing and Promotional Activities

FreeWheel launches Video Content Report

July 31, 2026 FreeWheel, a technology platform for the television advertising ecosystem, has launched Video Content Report, an insight tool available only in FreeWheel Buyer Cloud (formerly Beeswax) that helps close one of CTV buying’s biggest transparency gaps: understanding which premium series advertisers’ campaigns actually appeared across publishers.

Advanced Television

Jul

30th

2026

06:10

New Offerings, Emerging Tech, New Offerings

FreeWheel Launches Video Content Report

DemandScience Announces Strategic Partnership with ZoomInfo Airbyte Announces Major Updates to Airbyte Agents Platform StackAdapt Introduces Ivy Studio FreeWheel, a global technology platform for the television advertising ecosystem, has debuted Video Content Report, an insight tool available only in FreeWheel Buyer Cloud (formerly Beeswax) that helps close one of CTV buying’s biggest transparency gaps: understanding which premium series advertisers’ campaigns actually appeared across publishers.

Jul

29th

2026

22:33

Emerging Tech, New Offerings, Big Data/Analytics, New Offerings

Leveling Up With Show-Level Data; Step Outside The Box

No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t.

Jul

29th

2026

06:30

New Offerings, Emerging Tech, New Offerings, Marketing and Promotional Activities

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

For the better part of the past decade (at least), many streaming ad buyers have complained about not knowing what shows their ads appear in when purchasing programmatically. Well, those complaints should start to quiet down.

Jul

28th

2026

22:30

Emerging Tech, B2B Tag

Programmatic Linear TV: Where Premium Engagement Meets Programmatic Efficiency

As audiences fragment across linear and streaming, advertisers need more efficient ways to extend reach without adding complexity. Programmatic linear TV helps bridge the gap — combining the scale of traditional TV with the flexibility and precision of programmatic buying.

Jul

28th

2026

07:30

Emerging Tech, Partnerships, Product Updates, Marketing and Promotional Activities

Partner Spotlight: Q&A with Placements AI

In this edition of our spotlight series highlighting the inaugural Partner Portal members, Neville Mitchell Sr. Director, Strategic Partnerships at FreeWheel and Mark Donohue, General Manager of Retail Media, at Placements AI discussed how the company’s integration is accelerating the speed in which it’s bringing their sell-side capabilities to market.

Jul

23rd

2026

08:30

B2B Tag, Marketing and Promotional Activities

Precision, Scale, and Performance: Programmatic Streaming TV in the 2026 Midterms

Political advertising spend is projected to reach nearly $11 billion this year, with streaming/CTV expected to account for 24% of the total cycle spending and the only media type expected to see an increase from 2024.

Example Partners

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Analyst insight reports

Media tech in the UK and Ireland

Five key media technology buying trends

Generative AI in media tech

The trouble with live sports

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