Carat China

Carat China, a privately owned company headquartered in China, operates as a subsidiary of Carat. The company functions as an advertising, marketing, and media agency, with approximately 60 employees. It focuses on redefining how brands connect with consumers in China, targeting Chinese consumers by navigating new consumer journeys. Carat China aims to understand Chinese consumer behavior and create platforms to connect brands and consumers, working to redefine and transform the role of media to become more visible, immediate, and measurable in its contribution to business results.