Cardiff City Football Club, a privately owned entity based in the UK, was founded in 1899 and employs approximately 270 individuals. Operating as a tier 1 media tech buyer, the club's main product is spectator sports. It functions as a professional association football club based in Cardiff, Wales, competing in the Championship, the second tier of the English football league system.
Cardiff City Football Club partnered with Nisien.ai, a Cardiff-based technology company specializing in real-time online safeguarding and threat intelligence, on August 25, 2026, making it the club's Official Online Safeguarding Partner. Previously, on August 17, Affluent Time became the club’s Official Luxury Watch Retailer ahead of the Sky Bet Championship campaign opener. Earlier in August, the club confirmed the arrival of Jack Moylan from Lincoln City on a four-year deal, marking him as the first new face through the door this summer after goalkeeper Nathan Trott's loan move was made permanent. This followed an announcement on August 6 that Zilch partnered with Cardiff City FC as its Official Way to Pay and Shorts Sponsor.
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Cardiff City Football Club offers products in the media and telecoms services industry. Cardiff City Football Club's product portfolio comprises of media and TV services.
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