Cellcom, a privately owned company headquartered in Israel, was founded in 1994 and employs approximately 1,790 individuals. It functions as a tier 1 media tech buyer. The company specializes in telecommunications and cellular provision, offering a wide range of products and services. These include cellular phone services, roaming, text and multimedia messaging, and information services. Cellcom also provides Cellcom TV, an internet TV service delivered via OTT TV, alongside optic infrastructure telecommunication services.
Cellcom Israel reported sales of ILS 1,112 million for the first quarter ended March 31, 2025, compared to ILS 1,133 million in the same period of the previous year. On August 1, 2025, Cellcom Israel announced second-quarter 2025 net income of NIS 64 million and revenue of NIS 1.05 billion, representing a 4.5% year-over-year decrease. The company's financial and operational results for the second quarter of 2025 were also released.